Your organization will never be successful without finding your target market and who purchases their products or services. Identifying the main segments of your audience should be one of your top priorities. If you’re not able to understand how to find your target market, you can’t expect to grow your business. Every niche today is Read More
Marketing funnel content mapping and content journey mapping allow businesses to provide the right type of content at every step of the customer’s journey. Building a relationship with your customers and convincing them that what you offer is exactly what they need takes time and effort. From their first touchpoint with your business to the Read More
It cannot be stressed enough that you should speed up your site. It can make or break you. The internet is all about speed. We want things and we want them now. According to experts, it takes a user 4 seconds to leave a website for another because it did not load quickly. Imagine how Read More
We’ve all heard about artificial intelligence, be it from sci-fi movies or from following the latest technology news and trends. But what does the term AI as a Service mean? Is it robot waiters who bring you food and drinks? Perhaps it’s a personal butler, ready to take care of your every need? Don’t worry, Read More
Brilliant ideas to engage your audience can come anytime, and they need to be unique in order to set you apart from your competition. With that said, successful content marketing campaigns always have some common elements. No matter how solid your tactics are (such as SEO, backlinking, ads, PPC, etc.), the brand message is and Read More
1, 2, 3, 4, 5, 6, 7, 8… that’s it! The average user attention span in 2022 is just 8 seconds! Be honest, how many of you have already looked at your phones or started doing something else just while reading the intro of this article? It’s okay. Human attention span has been declining slowly, Read More
It is easy to craft a catchy title to attract your customers, but what if they find your blog posts useless? They will simply run away from your website and never come back.
Incorporating multimedia in to your content can have various benefits. To know more about this check out the infographic at the end of this post
Negotiation is a ritual as old as time, an ancient craft, dating back to when Homo Sapiens developed as a species. It was a prominent part of markets all around the world, and trading could simply not happen without good negotiation skills. Nowadays, the ability to negotiate and get the best deal possible is still Read More
If you are looking for ways to grow newsletter subscribers, you must already invest a lot of effort in perfecting your content strategy. In fact, numerous organizations with solid online presence have found that enhancing various marketing campaigns is essential for their success. Simply having a company website doesn’t cut it anymore. 58% of users Read More
Blogging is the pinnacle of content marketing and has proven to be the most reliable and successful way to build traffic and attract an audience the inbound way. However, for your blog to be a business endeavor that lives up to expectations and contributes to your bottom line, you need to approach it strategically. That’s Read More
Homepage is like the face of any website. In this article we will be focusing on some of the common home page mistakes and simple ways to avoid them.
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