Several years ago, Facebook was only used for personal communication and purposes. Mostly individuals were using it to connect with friends and family. However, as the years passed, more and more companies and businesses realized their target audiences were on Facebook and started using Facebook for business advertising. These days, Facebook is a major channel Read More
Linkedin is easily the best social media for professional networking, B2B, and employer branding – after all, that’s what it has been designed for. However, the platform can offer businesses much more – it can be used in client prospecting, thought-leadership, building a reputation in your industry, and showing your company values. With the right Read More
Forbes has estimated that by 2025, e-learning could be worth a staggering $325 billion. With many companies seizing the opportunity to cash in on this ever-growing industry, how can your business start creating online courses and also benefit? Nowadays, those wishing to either gain experience in a new subject or further their knowledge in another, Read More
You invest in a strong web presence for your product or service. A website is an incredibly important part of this strategy. In an age where customers predominantly use search engines to research before buying, an attractive, informative destination tells potential customers your product or service should be taken seriously. Once you’ve built a website, Read More
Give a huge boost to your marketing efforts through videos
Lead generation is a top priority for businesses. However, how efficient it is, depends on how you approach it. If you just build up leads and feed them into the pipeline without a systematic approach, you risk wasting enormous amounts of time and resources chasing after potential customers that will never convert. To avoid this, Read More
To engage website visitors, you need to communicate consideration, trigger their emotions, and provide solutions they search for. If you are looking for a quick way to help you increase website traffic and get repeat visitors that keep coming for more, there isn’t one. However, there are some important things you can do to improve Read More
Have you ever dreamed of knowing exactly what your clients want? With such knowledge, you can provide just what they need – a perfect product and the most reliable customer service. Imagine how this can affect your reputation, business success, and bottom line! The good news is that there is a way to do all Read More
A regular eCommerce store sells products to customers (B2C, or business-to-consumer). A B2B (business-to-business) eCommerce differs from regular eCommerce, since the business model of B2B eCommerce for one business to sell products to another company online. You might think to yourself: how is selling only to other businesses more profitable than selling to customers? Here’s Read More
When a website’s traffic is down, a lot of questions arise. A consistent decline or a sudden drop in a website’s traffic happens to every site and often gives its owners sleepless nights. The decline could be a clear signal on how to act in a timely fashion and with appropriate measures. Or it could Read More
If you want to effectively reach a broad international audience, then you should consider making a multilingual WordPress site. Did you know that 61.1% of the websites out there are in English, but only 25.9% of global users can actually use this language online? Multilingual functionally means creating two or more language instances of your Read More
WordPress is the biggest blogging and CMS platform in the world! Everyone that opts to use WP as their web platform knows about its advantages and online potential. Your WordPress website needs to be capable of receiving a big surge of traffic at any given time. Scaling for high WordPress traffic requires configuration and optimization Read More
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