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Just like every other marketing trend, SEO changes quickly. Brands invest heavily in search engine optimization and will continue to invest in the future. The only question is, how can your business take advantage of that and make the best choice when it comes to choosing the right SEO company partner and tactics? If you Read More
So, you have created a business plan and decided to build a website for it. Way to go! But make sure you don’t miss an important process along the way. Don’t forget about a website’s Conversion Rate Optimization or CRO. It’s one thing to build a website for your business. However, it’s another to design Read More
Digital Marketing is a data-driven type of marketing that goes beyond traditional marketing approaches. It is a set of techniques used via digital channels on the World Wide Web. This includes search engines, websites, email marketing, social media platforms, and applications on handheld devices among others. Digital Marketing Trends 81% of customers conduct their research Read More
Like it or not, our online lives are dominated by search engines, and this goes for both consumers and companies. People discover the digital world through Google and other similar portals and what they find defines their day-to-day, work-life, and purchasing decisions. To be able to capitalize on this and build a solid online brand Read More
One of the most important jobs of digital marketers is to keep up with the latest search engine algorithm changes and test new strategies to help brands rank higher in search results. The foundation of any successful website is in performing quality keyword research and including the best ranking ones in your content. Wondering how Read More
Have you heard of Marketing to Millennials? Perhaps, you are a little bit baffled by this term but don’t be, it’s a new marketing strategy directed at a specific group. This group is the so-called 21st-century generation whose outlook on life clearly differ from those of previous generations. Marketing to Millennials will greatly improve your business Read More
Your email marketing conversion rate is a surefire indication of how successful your email marketing funnel is. When you send emails to your customers, you are not doing it just because. There are certain goals to pursue, parameters to evaluate, and KPIs to measure After all, the ultimate purpose of an email campaign is to Read More
What’s the Point of SEO? Realistically, do you ever go past page three of Google search results? Moreover, do you even go much further than the first three or four search results? The answer is probably no. In fact, a staggering 75% of all clicks on search engine results are on the first three results. Read More
Visitors are one of the most important assets of your website. Without them, there is nothing. Repeat guests are important when we define the value of visitors for your website. These people are the ones that add value to your blog or website. When you drive visitors to your blog, you need to keep them Read More
Over the years, link building became one of the finest and most efficient SEO practices. In the beginning, backlinks were measured in volume – the more links pointing to a site, the more relevant it became. However, things have changed. The overuse of backlinks with little to no quality led to an en masse abuse Read More
Are you aware of which SEO methods you use? Do you know what works and what doesn’t when it comes to search engine optimization? And most importantly, do you understand the difference between black hat SEO and white hat SEO? When it comes to search engines, there are certain rules that you should follow. These Read More
What are your social media channels doing for your business? Are they creating brand awareness or bringing in more sales? Any of the two is great, just don’t forget that you need to constantly improve your social media strategy. No matter what your brand purpose is, social media marketing should never be missed by any Read More
