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Almost every company nowadays has a blog. But posting written content and making it work towards your brand’s goals are two very different things. That’s where inbound marketing makes a difference. Having a content strategy that tells an engaging brand story on all your social media channels, and using your blog as a vessel of Read More
Consumers are making more purchases online now than ever before. But they’re also using the internet to inform their buying decisions, find solutions, and engage with brands. This means that there are ample opportunities to connect with potential customers across different online channels, direct them to your website, and grow your audience. In fact, when Read More
SEO and its importance to modern business need no introduction. The span of SEO is so widespread that sometimes even the most experienced marketer tends to overlook certain aspects of it. Image SEO is one such area! It’s highly important for online businesses, especially if you’re an e-commerce website. Do you ever wonder why your Read More
It doesn’t matter how big or small your business is. With the help of a website, you’re one step closer to achieving your goals. The next step is to build a successful business blog. Business blogging can do so much for your business. It helps you establish authority by writing articles that add value to Read More
In SEO, keyword density and LSI (Latent Semantic Indexing) play a big role in the way you develop your content to make it more visible in the SERPs. SEO is a complex and dynamic field, which makes it difficult to master, and even more challenging to retain the results. However, pushing on is worth your Read More
Consumers today are more informed than ever before–that’s a fact. They know what their problems are, and they even know what could possibly be the solution to their problems long before you can start crafting your sales message to them. Believe it or not, your target customers do so much online research for a given Read More
Every successful marketer knows that social proof has the potential to increase a brand’s conversion rate. Brands use it as a conversion optimization tactic to make the purchasing decision easier for prospective customers. However, what is social proof in marketing, really? Social proof is the impact the activities and standpoints of the people around us Read More
When people talk about WordPress and the benefits of using the platform, they usually mean the development and creation of a remarkable WP website. Whether you want to build a blog, a portfolio, a company website, or an e-commerce, WordPress has always got your back. Read Also: 7 Reasons Why WordPress Perfectly Complements Enterprises WordPress Read More
To attend an industry conference is one of the best ways to keep up and stay ahead in your career or field. During these events, you will learn from the top experts and executives while at the same time networking with professionals like yourself. For this purpose, we’ve curated a list of 21 creative conferences Read More
In the beginning, it was all about Baby Boomers. After that, Generation X emerged to be followed by Millennials. But today, a new generation emerges in an ecosystem that is changing the entire business landscape. This is a generation that is ready and eager to be superior to Millennials and to every other generation combined. Read More
To start things off, let’s first understand what is meant by content formatting. In simple terms, content formatting can be referred to as how content is arranged on the page of a website. It includes headings, fonts, image placement, the use of blockquotes, references, etc. Content formatting is not only crucial for the overall look Read More
Editor’s Note: Read our in-depth guide here on how to create a digital marketing strategy for your business. Digital Marketing can help you succeed in your business if it’s done right. Whether you own an online shop or offer professional services locally, it will help you reach more customers and generate more income. With the help Read More
