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Every company has its own ambitions! And why not? The world is your oyster! You can achieve anything, as long as you have the opportunity and the capacity for it. Becoming a leading company in your industry has the power to bring you credibility and the best clients in the marketplace. When we think of Read More
We shouldn’t diminish the importance of communication in our life. It is a part of our daily routine that follows us wherever we go. Communication helps us solve different issues, build new relationships, and move a business forward. The era of digitalization brought various innovations that made the process of communication much easier. We can Read More
Why is content marketing such a big deal nowadays? It’s because brands use content, which is not only engaging, but useful and educational for their customers. It’s also an excellent way to keep customers engaged on their journey. Content marketing is a strategy that relies on emotion and feelings which is why it’s important in Read More
Ever wondered why Apple, on principle – whether creative or otherwise – releases variants of its new models? Take, for instance, the case of iPhone 11, which was recently released worldwide with three main variants, namely: iPhone 11, iPhone Pro, and iPhone Pro Max. Three possible reasons come to mind: One, being the most obvious: Read More
The digital marketing landscape has progressed a lot in the past decade. Everything moves fast! We’re surrounded by countless technologies that impact the industry and our daily lives. Most recently, we’ve witnessed the growth of influencer marketing, augmented reality, and video content. By the time you’re ready to launch your campaign, a brand new disruptive Read More
You invest in a strong web presence for your product or service. A website is an incredibly important part of this strategy. In an age where customers predominantly use search engines to research before buying, an attractive, informative destination tells potential customers your product or service should be taken seriously. Once you’ve built a website, Read More
Whether you’re aware of it or not, your brand has a personality, just like humans do. If you don’t have a defined personality, people won’t be able to figure out if you’re the right company for them. A strong brand personality can be your foundation for boosting brand loyalty and customer retention. It can be Read More
WordPress is the most popular content management system (CMS) today! As the top-rated CMS, WordPress powers 34% of the Internet. It is an intelligent platform with powerful extensions that help site owners to customize their websites. In other words, WordPress dominates in the CMS realm! But, like every other CMS, WordPress can be vulnerable to Read More
The holiday season is upon us, and as an eCommerce store owner, you should get ready for it. It is the one time of the year when your store could make up to 40-50% of its yearly sales. You can feel the tension in the air and the stress on the streets, in the shops, Read More
Your existing customers are one of your most precious assets. However, reconnecting with them after they haven’t opened your website or bought one of your products for a while is not as easy as it sounds. If you want to re-engage your customers for better retention successfully, you must be willing to stand out from Read More
Software-as-a-Service (SaaS) is an industry that is booming! An increasing number of businesses have adopted the SaaS model, with 56% of enterprises that were previously not using SaaS, now interested in it. In other words, there is not a better time to be in SaaS than now. But, more possibilities mean more challenges. You need Read More
Quality Assurance: love it or hate it, you can’t live without it. From what we learned, behind every successful website there is a significant amount of testing in order to provide for its quality. And every testing process begins with a QA plan (or also known as a Test Plan). This short guide will explain Read More
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