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Are you still clinging to the traditional marketing channels when most of your consumers are making their buying decisions online? About 46% of the overall Google searches are related to local businesses and 97% of internet users make an online research on local companies to learn more before making a purchasing decision. With that said, Read More
If you’re trying to open a new business, then you should be aware that competition is fierce, no matter what industry you’re in. You have to think of certain ways to effectively market your brand so you can attract the right audience. Community building is one of the most effective marketing strategies as it can Read More
What is a digital publisher website and what makes it different from a regular business website or a blog? Quite a lot, actually. A digital publication is a type of website that puts out numerous articles on a daily basis. It is, basically, an online newspaper or magazine, or a viral publishing platform like BuzzFeed. Read More
If you’ve ever dealt with writing, or at least tried to find new ideas for your website, then you’d know how difficult it is to come up with fresh content ideas most of the time. Although, your writer and marketing team can help come up with new content, sometimes, even the most experienced people can Read More
Social media marketing is a powerful way for businesses to reach their potential customers and engage with them. Interacting with your audience on social media is not only for brands that target individual customers (B2C). Companies that sell products or services to other companies (B2B) can also benefit from being active on social media. Did Read More
Speed is paramount to pretty much any project. Often, deadlines are quite tight and a good workflow in a team is the only way to meet it on time and keep everyone from burning out throughout the process. How would such a workflow look like? And how can you implement some best practices for your Read More
For every business, sticking to a company standard is one of the best ways to maintain quality control over the web design. The same goes for outsourced projects. In this article, we’ll discuss why your company should have a list of requirements for every RFP response. Just so we’re all on the same page, RFP Read More
Front-end development as any other skill requires a ton of work. There are various ways you can tackle this big task, some of which would be: Work in an agency as a front-end developer. Study at your home and build projects on the side. Work as a freelancer for clients. Each has its own positives Read More
Intro Think about your website as being the display window of your shop in the online world. Just as with the physical stores, your website is the most important tool you have when turning your visitors into clients. The process of converting your engaged website visitors into potential customers it’s called lead generation. When talking Read More
Every business needs a proper marketing strategy in place. This is especially important during times like these – when unfortunate circumstances are changing our everyday lives. COVID-19 has affected most countries’ economies, which prompted a lot of businesses to change or improve their marketing strategies. What Is a Marketing Plan or Strategy? A marketing plan Read More
When starting a business it’s hard to come up with a name that will resonate with your audience and that fits your product or service in the best way possible. Sometimes the name of your business sticks right away, but more often than not, it doesn’t. With every potential brand name there are upsides and Read More
If you own a business and you market it online, then chances are you have heard about location-based marketing. As an entrepreneur, you have to make sure that you will target the right audience. Your business most likely has thousands of competitors all over the city or country, which is why you should focus on Read More
