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Have you ever looked at a product and thought about why it was so popular with consumers? Perhaps it was something that people find useful for their everyday lives, or maybe because it was being endorsed by a celebrity or someone popular. The latter is known as “influencer marketing”, which we will be talking about Read More
Video is a powerful and persuasive type of content and most marketers consider it to be an essential element of their marketing strategy. It can act as a visual brand ambassador telling the world about your story. Or it can help introduce prospects to your business and therefore increase your chances of capturing leads. If Read More
A lot has happened in the digital world in the past few years. Businesses around the world went online, new formats and approaches took over, and suddenly, as if overnight, everything got digitized. There’s one thing, however, that’s always been effective for business and will remain so in the foreseeable future. And that is blogging. Read More
Quality assurance specialists play an important role in the software development process. You could say that they are the unsung heroes you never hear about. Simply put, they are the ones who need to make sure that a software product is released with the least amount of defects problems. In order to achieve this, a Read More
Google’s two-click penalty has been around for a while, but has become increasingly popular over the past year when some big publishers started complaining about it. Others had no idea what actually hit them. However, they knew that something was not right with the ads’ performance on their website. In fact, if you don’t click Read More
Have you ever heard of one-to-one marketing? It’s when a brand targets individual prospects to whom to market its products and services. It’s also known as personalized marketing and it differs from traditional marketing in that it caters to a specific audience. Traditional marketing usually relies on selling to a wide set of customers through Read More
Software as a Service products (SaaS) are here to stay. They are easy to use, flexible, and they are everywhere. Regardless of whether you own an aspiring SaaS startup, or have an established brand providing many well-known products, customer care is a top priority for any company if they want to be successful. Usually, when Read More
The software development work environment is dynamic and challenging, and the role of the Project Managers is even more so. The so-called PMs juggle and balance between many tasks and responsibilities, team dynamics, stakeholder expectations, fitting within budget and delivering on time. And, there is no single magic formula on how to do the job Read More
Having a high attrition rate is a dreadful ordeal for any B2B business owner. In fact, US companies lose over $136 billion per year due to avoidable customer switching. What Does ‘Attrition Rate’ Mean? Customer attrition rate, also known as customer churn rate, is the rate at which you lose existing customers. This can significantly Read More
There are a ton of “Design trends to follow” articles floating around the web. We also put our spin on one in Hot Web Design Trends to Follow in 2022. The focus on such articles is very understandable – the design itself is what both a client and a visitor see. The code behind it, Read More
When it comes to WordPress website management, you have two options – to do it properly or let someone do it for you. Maintaining a successful WordPress website is a serious task and requires following the industry’s best practices and techniques to ensure your site is always up-to-date and constantly improving. No wonder that in Read More
What is the first thing that you need to pay attention to when designing a website? The answer is most likely its usability. You have to think about the website features that your visitors like and what would make them stay longer on your pages, and more importantly – come back again. Having a user-friendly Read More
