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Tracking conversion has always been an essential part of marketing. Modern technology makes this process comprehensible and accessible to large and small businesses alike. Times, however, are changing and so is the way we measure performance and track conversions. Now that the future of third-party cookies has been decided, tracking customer behaviors through first-party data Read More
Video has become one of the most popular and favorable forms of advertising for a while now. You see it on social media platforms such as Facebook, Instagram, LinkedIn, Instagram, and even on websites. It’s one of the easiest ways to connect and engage with your audience without trying too hard. But still, some video Read More
In today’s digitized economy a mobile app is a powerful marketing tool and a smart competitive differentiator. It can help you promote your brand, products and services faster, get to know your customers like never before, and aid your marketing research. Moreover, with a good strategy in place, a mobile app can drive up sales. Read More
It’s that time of year again when B2B marketers have to focus their attention on future-proofing their marketing strategy. With the acceleration of digital transformation, we have seen quite a few business areas experience extremely fast-paced exponential growth. In fact, we have witnessed changes that used to take years, happening over just a few months Read More
Like it or not, online shopping is the new normal today. Even the hard-core fans of window-shopping and in-person deals have now been conquered by the advantages and benefits of the digital shopping experience. But the thing about online shopping is that once hooked, people can’t get enough of it. And social commerce might be Read More
More often than not, many businesses don’t give their About Us page the attention it deserves. However, it’s one of the first pages you should create and design, no matter what industry you’re in. While you may see this page named differently on different websites – About Us, Our Story, Who We Are etc, it Read More
Every entrepreneur dreams of dominating the industry that he or she is doing business in. If you’re one of them, keep in mind that you have to put in a sensible amount of work to achieve your goals. You’d have to come up with the right marketing approach and devise a strategy for your brand Read More
Businesses today share fundamental corporate and social commitments. They seek to inspire the community, attract talent and out-originate competition. And more and more of them have a purpose that goes beyond profit. Crafting your organization’s purpose statement is a crucial step early on when you are identifying what it is that you stand for and Read More
Search engines are constantly evolving and algorithms are getting more advanced and refined. Moreover, what’s changing is the way the quality of sites and pages is evaluated. The Google E-A-T guidelines have become the main principles for assessing the value of content and pages, setting the bar even higher. And that’s literally transforming the way Read More
Pricing a product or a service is more than slapping a price tag or writing a number on a website. It’s an essential task for any business owner whether they are just starting their company or scaling it. Choosing your pricing strategy is a complex process. It affects the overall profitability and success of your Read More
Your customers are one of the most valuable components of your business. They help your business grow, and they are a huge part of making your brand succeed. Working on having a strong connection with your B2B customers can contribute to your company’s overall development. With this being said, you should make it a priority Read More
Google core web vitals can easily be crowned the top SEO topic of the year. Moreover, they are a key element of the company’s ongoing quest to provide a better internet experience for everyone. Lately, the search engine has been lifting the page-ranking bar ever higher and regularly refining factors. Their algorithm updates have been Read More
