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With the growing popularity of WordPress, deciding what type of WordPress hosting to choose for your website can be quite overwhelming. When evaluating your options you would undoubtedly come across many different terms, jargon, and technicalities. This can be a bit frustrating, but it doesn’t always have to be the case. So we’re here to Read More
Cloud computing technologies are the backbone of data-driven, application-based, complex ecosystems of products, technologies and services. The Cloud has revolutionized everything. From web hosting and delivery services, to working and playing from home, it has given rise to a multi-billion dollar economy in which many compete for a seat. With cloud environments businesses have instant Read More
Staying in touch with your clients and having the ability to respond asap to every query they have can be a valuable asset to your business. However, the internet never sleeps and people nowadays demand immediate attention whenever they have a question – be it in the middle of the night or when you’re on Read More
Pay-per-click or PPC campaigns are mostly used to increase sales and generate leads for businesses. This is usually done by driving traffic to your website from ads displayed in the search results. However, when done right, PPC can also be used to build awareness around your company and increase brand recognition. Increased recognition helps you Read More
User Experience (UX) research is the study of target audiences in order to understand their behaviors, observations and needs through various feedback methodologies. It’s a process of designing easy-to-use products that are a pleasure to engage with. With the goals to enhance the entire user experience and ensure that individuals are able to find delight, Read More
Even the most successful businesses struggle with some challenges and are in need of outside help to overcome them. This is when business consulting can be very advantageous in otherwise stale situations. In this article, you are going to learn why business consulting is so important and how it can help your business grow. Hiring Read More
Measuring sales volume is an important part of every business. It helps you segment your revenue and assess how your products perform on the market. By monitoring whether items in your catalog meet KPIs you can optimize your marketing and sales processes, improve your campaigns and increase profits. But what exactly is sales volume? Sales Read More
Mastering client communication is a process that requires practice. To attract and retain the right clients, you need to be an exceptional communicator. This is a key requirement for creating a mutually beneficial partnership, where both you and your client’s business can thrive. Winning at client communication, also means mastering the art of negotiation. Great Read More
Email marketing is more than a process of sending emails to your customers and leads. It’s an essential part of any strategy that has the power to convert prospects into clients, increase brand recognition and strengthen customer loyalty. With an email marketing strategy in place, you easily promote products and services, inform subscribers about news, Read More
There are various approaches when it comes to sales strategy. In terms of B2B marketing, businesses try to gain new customers using both outbound and inbound outreach methods. Nowadays, marketers focus a lot of effort on inbound content marketing strategies like building and maintaining blogs, being active on social media, or hosting webinars. However, there Read More
When you are starting up a new business, it’s always a good idea to monitor important KPIs and make sure that you’re on the right track. One of the most interesting metrics to keep an eye on is the churn rate. Although trying to estimate the velocity of customers leaving you might not seem an Read More
As a business owner and/or marketer, you should always look for ways to increase your conversions. A higher conversion rate directly affects your return on investment. This means that you’ll be spending less on acquiring new customers. Improving your headline copy is one of the best and simplest ways to improve your conversion rates. The Read More
