Our team of technical, business and marketing experts is constantly working in order to provide you valuable information for building and growing your business!
Nowadays, if something is not on the internet, it doesn’t exist. The digital age has created a demand for new business models to accommodate the new reality. Customers have quick and convenient access to any product and service online, and, to stay relevant, companies have to be able to deliver. Regardless of whether you are Read More
To ensure that your website is healthy, traffic is wealthy and the strategy is wise, you need to audit it on a regular basis. An audit is the process of examining your pages for SEO, technical and user experience issues. Essentially, you are determining what parts of your site might be broken, ineffective and outdated. Read More
Digital marketing is constantly evolving. Strategies are changing, some channels that used to work well for us, start to lose their significance, and new platforms take their place. To stay on top of this game of ever-shifting priorities, marketers have to be able to evaluate the performance of every channel they are using to communicate Read More
Your customers are the heart and soul of your sales and marketing efforts and time spent trying to get to know them better is never time wasted. Learning what drives the people behind the personas and what their pain points are is crucial for the success of your business. And, as the saying goes, to Read More
With strong customer lifecycle management, organizations can build long-term mutually beneficial relationships with their audience and power business growth. It’s a practice that leverages powerful insights to help businesses cautiously improve and increase the value and satisfaction of their clients. Customer lifecycle management (CLM) represents a set of tools and practices that help brands provide Read More
Every business wants to generate more leads. More leads means more sales opportunities, right? Unfortunately, it’s not as simple as that. A marketing team can generate hundreds of leads over a set period, but in the end, sales might manage to turn only a fistful of them into clients. The problem with the mass approach Read More
Figuring out the optimal pricing strategy for your SaaS product is the key element for business growth. Although bringing in new leads is often considered by companies the core of scaling their enterprise and increasing revenue, pricing is, in fact, the foundation on which every aspect of your sales and marketing campaigns balances. This makes Read More
User testing is a technique of having end-users and prospective customers test your product, website features, or prototype. It’s the process where test subjects use the item to identify any positive or negative attributes so that the business can iron out the wrinkles in their product before it goes to market. With user testing mothods, Read More
Design thinking is a strategic approach to solving problems and creating world-changing innovations. It’s not just limited to designers or product/service development processes. Many great organizations like IBM, Apple, Google, and Airbnb have embraced it, thanks to which they’ve discovered better ways to narrow down their focus areas, rekindle creativity and communicate their goals with Read More
Work anxiety is real and can significantly affect performance. It can be experienced by all employees, regardless if they are predisposed to anxiety or not. Its effect can really wear down a person, and hurt their productivity. The good news is that there are plenty of ways to manage stress levels in the workplace, and Read More
In marketing, there are many different strategies that you can explore when pursuing your goals. You can build PPC campaigns, work on your SEO, invest in outdoor advertising, delve into content marketing, send emails, distribute flyers, even hire a mascot! However, regardless of whether we are talking about digital or traditional tactics, all of these Read More
Over the decades, content marketing has gone through quite an evolution. It has taken many forms through various mediums, but its main components – clear objectives, a great understanding of your target audience, and a strong promotional strategy, are and will always remain unchanged. Content creation is an exciting, and sometimes overwhelming endeavor. It’s a Read More
