Our team of technical, business and marketing experts is constantly working in order to provide you valuable information for building and growing your business!
WordPress is the biggest and most popular website development platform. It is supported by a large community of users and developers, with thousands of themes and plugins available for use. Мost importantly, WordPress is open source, thus everyone can contribute to create a better platform. However, WordPress website development is not a piece of cake. Read More
Better customer relation skills can be the secret to happy customers. Your customer relation team is frequently the face of your organization. The experience of your customers will be characterized by the expertise and nature of the support they get. A strong organization will as of now have an incredible customer relationship. A smart organization Read More
Inbound marketing is the preferred strategy of many companies out there and has proven over time to deliver stellar results. Customers nowadays prefer to discover information themselves and base their decisions on research, rather than to simply rely on the most compelling advertisement they’ve seen. And this puts forward creating quality content as a top Read More
Social media branding is more important to publishers than to any other business. Social platforms are the go-to source of news and information for a majority of the population worldwide. This makes the newsfeed the quickest and easiest way for a publication to reach its audience and put its content on their radar. However, social Read More
Artificial intelligence has become an inseparable part of contemporary digital marketing. We rely on various tools to automate repetitive tasks, track campaign KPIs, communicate with our clients, and bring in new leads. These solutions allow us to adopt a data-driven approach to decisions and improve how we do business. However, if we rely only on Read More
One of the best ways for a company to stay agile when facing business and technological uncertainty is to foster a growth mindset. This essentially means instilling an internal philosophy of learning instead of simply knowing it all. It’s about embracing the unknown and being confident in your team’s capability to innovate, iterate and improve. Read More
Although we live in digital times, not all people understand online security yet. With the massive adoption of the internet, digital solutions have become part of our everyday life. However, while people have enjoyed the internet for over two decades now, they have only recently started to pay attention to the possible risks. This has Read More
Content marketing is an effective marketing tactic that many B2B companies use to precisely plan, target, and track campaigns. So, why then only 43% of B2B marketers measure their content marketing ROI? Content marketing is growing at a fascinating rate, and according to research by Marketing Insider Group, it’s expected to become a billion-dollar industry Read More
Average revenue per user, or ARPU, is a widely underestimated metric that enables you to make sense of customer behavior and relate it to revenue fluctuations. When running a business, keeping up with all the important metrics and KPIs may seem like an endless avalanche of diagrams, equations, reports, and paperwork. However, cumbersome as it Read More
Building resilience is a necessary skill that every business should have in order to thrive and survive in today’s unpredictable and dynamic environment. From successfully adopting the latest technological trends to navigating in a highly interconnected economy, now it’s more important than ever that leaders embrace uncertainty and proactively look for solutions to adapt to Read More
User experience (UX) is a term that incorporates all interactions a person has with a business, its product, and its services. Often conflated with usability and user interface design, it’s what design teams put into service to create solutions that provide a relevant and meaningful experience to prospects. A fundamental question that any product creator Read More
In the B2B world, long sales cycles are a common and quite stressful phenomenon. Sales from one business to another are less straightforward than selling to a single customer. On the one hand, there are more stakeholders involved. On the other hand, the products/services being sold are usually more complex, involving larger costs and long-term Read More
