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Developing a new SaaS product holds a myriad of challenges. However, an efficient SaaS marketing strategy can be narrowed down to designing a solid plan, anticipating the things that can derail the process, and taking precautions. As one of the most successful business models in cloud computing with a market size of $150 billion and Read More
Every startup dreams of viral growth and hopes that its will become the next big hit that people can’t seem to live without. However, similarly to any other dream, this one too requires hard work, research, and good planning. Virality is a lucrative business model that enables companies to develop rapidly with a minimal customer Read More
If you are interested in digital technologies, you have probably heard of the terms responsive, mobile-friendly, and mobile-optimized design. These are often even used interchangeably when describing a website’s ability to render on mobile screens. However, in spite of sounding quite similar, they are not synonymous, and misusing them can lead to misunderstandings and confusion. Read More
Google SEO score diagnoses how well a website passes various tests that measure technical, content, and user experience optimization. The goal of monitoring these is to identify issues that may hold back the website’s performance in the SERPs, and fix them. There are various tools that enable you to check your Google SEO score and Read More
Loyalty programs are often considered more of a B2C tool, designed to encourage customers to buy more products. However, the model can be successfully adapted by companies that cater to B2B clients, and can potentially deliver even more satisfying results. A B2B loyalty program is a two-way street. This means that, as such, it has Read More
Paid campaigns and PPC optimization are valuable assets to any marketing campaign and provide businesses with quick access to new audiences and boost lead generation, website traffic, engagement, and sales. However, if not optimized properly, PPC ads may become a substantial money drain without sufficient ROI to make up for the time and resources they Read More
Communication in the workplace is one of the fundamentals of a successful business. Even if you assemble a team of driven and insightful professionals, if they don’t communicate and collaborate effectively, your business will suffer. Companies often prioritize B2B and client communication but when in-house relationships are not productive, this slows processes down, affects workflows, Read More
Every webmaster knows that the most annoying words a user can see on screen are “Something Went Wrong”, and this is especially true with 404 error pages. A 404 error occurs when a user is looking for a particular page that could not be found on the server. It’s a type of landing page that Read More
Every organization needs search engine optimization to remain competitive in the digital marketplace. However, the benefits of SEO for small businesses, in particular, are even more notable. SEO is the most effective way to improve your site’s visibility in search results. It reaches customers at key moments during their buying journey, and boosts sales and Read More
It’s not a coincidence that sales are often compared to hunting. In both cases, to triumph, you have to study your target and understand it. Furthermore, you can’t successfully approach a deer (small and medium-sized enterprises) with the same tactics that you would use on a rabbit (small and medium-sized businesses) or an elephant (large Read More
Google owns several internet-related services and products and is undoubtedly one of the most significant search engines nowadays. One of their products includes Google Trends, a free tool that allows marketers and entrepreneurs to reach new audiences and nurture current leads through Google Search’s trending topics. Utilizing Google Trends search allows business owners to analyze Read More
Looking for a niche marketplace to position your products and services isn’t just for the B2C sector. Nowadays, even B2B companies have to consider exploring different platforms in order to reach new audiences and grow. According to Statista, the B2B industry market share amounts to over 31 billion USD. With thousands competing in the industry, Read More
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