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Switching from Universal Analytics (UA) to Google Analytics 4 (GA4) might sound a bit complicated, but don’t worry, it’s actually understandable if you start with the basics and build from there. GA4 brings significant changes, and while some familiar features may seem missing, it introduces a new data model, cross-device tracking, refined session definitions, new Read More
YouTube is the second most popular social network, in terms of monthly active users, amassing 2.514 million users as of January 2023, and trailing only behind Facebook. It’s kind of understandable, right? After all, even people who detest using social media like Instagram, Twitter, etc., enjoy watching videos. Of course, some videos, and channels attract Read More
With all the different types of links on the web these days, it’s easy to get confused about what’s what. Indeed, it is a complex subject, but in the end, all links help transport users seamlessly between sites and content. In this article, we will tackle deep linking. Taking advantage of links means that your Read More
Every business, no matter how big or small, is constantly looking for ways to increase their sales volumes. While there are many strategies out there to sell more, you also need to consider a lot of factors, including what customers want, what’s relevant in your niche, and so on. Ultimately, one of the most popular Read More
The robots are coming for eCommerce! Unless you’ve been living on a remote deserted island for the last couple of years, you have surely heard about artificial intelligence (AI). AI has exploded in popularity and is transforming almost every aspect of our lives- online shopping included. In fact,eCommerce robots are so powerful that they forecast Read More
Content creators are always aiming to step up their game by producing high-quality content at scale. In response to their needs, there has been a substantial surge in the use of one particularly intriguing application of artificial intelligence – Generative AI. This wizard can create unique content by following human instructions. As Generative AI goes Read More
Business-to-business (B2B) advertising has not typically been considered as innovative or “cool” as splashier B2C campaigns. However, as the B2B marketplace becomes increasingly crowded and competitive, brands are moving beyond traditional advertising channels to embrace cutting-edge strategies to capture the attention of buyers. In 2023 B2B brands are diversifying their efforts to include formats from Read More
Google Analytics has been one of the top tools for marketers in the decade, and it became the most widely used web analytics service on the Internet as of 2019. However, things are changing. In case you have not heard about it… Google Analytics, as we know it, officially retired on July 1, 2023. In Read More
Want to boost your eCommerce sales? Well-optimized product descriptions can seriously help. Honestly, in 2023 eCommerce is too crowded and your business cannot live without SEO. Whether you’re new to it or want to step up your product page game, using keywords naturally, highlighting products’ benefits and optimizing for mobile is no longer optional. This Read More
SEO in the business world, is constantly changing, especially as new technologies emerge. To remain competitive, businesses have to stay agile and forward-thinking in their approach to Search Engine Optimization. Scalability in SEO in 2023 requires a multifaceted approach. It entails optimizing, not just for traditional search engines, but also for dynamic voice and visual Read More
In 2023, there will be over 460 million people listening to podcasts worldwide. Furthermore, there are already more than 5 million podcasts currently available. Without a doubt, podcasts are among the most popular forms of content, and their popularity will only grow in the years to come. Have you ever thought about starting a podcast Read More
Can you believe that what used to be science fiction is now totally real and changing our lives faster than lightning? As artificial intelligence (AI) is transforming humanity, a lot of questions arise: What exactly is it? Will it take over our jobs? And, hey, what would Sarah Connor say if she could see how Read More
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