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Marketing partnerships are an invaluable channel for powering up a brand or business. They build credibility and trust, create relevance, and unlock new audiences and marketing channels. One particularly exciting way to create a strategic alliance with another company is through co-marketing. Co-marketing is a business approach where two brands combine forces to promote each Read More
There are many ways to rank a WordPress site, but not every strategy will work well to your advantage. However, if you’re having a hard time, it might be worth it to use branded search to make your WordPress website visible. A lot of SEO experts swear by this marketing tactic. To put it simply, Read More
Productivity means profitability. The more efficient you become at completing billable tasks, the more valuable client work you will manage to do. This results in satisfied customers, new opportunities, and better revenue. But how to increase team productivity in your web development agency, so you can scale your business? Regardless of the type of business Read More
As the online shopping industry expands, there are some major eCommerce challenges sellers have to face. According to Statista, the retail eCommerce revenue in the US alone amounts to over $4.5 billion in 2021, and is expected to grow by $1billion over the next five years. With such explosive growth, no wonder threats to businesses Read More
Keeping an ever-flowing digital marketing funnel is essential for all businesses today. It allows you to efficiently nurture leads, convert them into customers, and strengthen your brand. But how do you know that you’re on the right track, and that your goals are being met? This is where the Google Analytics funnel report comes in. Read More
Customer behavior analysis is the key to marketing, sales, and customer service personalization. Nowadays, businesses operate in a data saturated environment which makes the possibilities for tracking and understanding customer behavior practically limitless. And so are the benefits of leveraging this data. This type of market research is one of the most powerful and valuable Read More
Nowadays, when people need a product or service they usually start with online research, and when they are ready to make a purchase they check for businesses near them. So if you want to drive more people to visit your shop, both physically and online, you should build a strong local SEO strategy. Therefore, knowing Read More
Your company deserves a high-performing, top-quality website. To achieve this, you may need to hire a web development agency. However, how can you be sure that what you need and negotiate for will be exactly what you envision, and, more importantly, what you actually receive? Well, a good place to start is to familiarize yourself Read More
Case studies are an invaluable marketing tool for educating your audience and increasing conversions. When making a purchase decision about 78% of buyers turn to case studies, compared to other traditional sales materials. Why? Because marketing case studies provide credible customer success proof. A case study is essentially a detailed story about a problem that Read More
Can you believe that a few years ago influencer marketing was merely a buzzword that many didn’t quite understand? Things have certainly changed since then. Today many brands invest a good amount of resources in making these strategic partnerships work and measure that success through something called influencer marketing ROI. Influencers play a vital role Read More
At the end of every year, companies calculate their bottom line and plan their finances for the upcoming period. This includes, amongst other things, figuring out their digital marketing budget and setting a course of action for future inbound and outbound activities. While, in the past, many companies neglected their digital presence and relied exclusively Read More
Customer acquisition and retention are important for any business, however, they are crucial for companies that operate on a subscription-based model. What makes their case different, is that it takes much longer for them to start making profit from a customer. These companies invest resources in attracting leads, nurturing, and converting them, the same way Read More
