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Over the years, digital transformation has been on the to-do list of many companies, especially small and medium businesses, but it also has often been overlooked in favor of more pressing matters. However, since the pandemic started, it became a hot topic again and pushed organizations to fast-forward their efforts. Furthermore, the focus on the Read More
Email marketing is one of the oldest digital communication channels and among the most successful ones. It is affordable, efficient, and easy to automate. On top of that, it enables you to reach out to an unlimited number of people at once, while implementing in-depth personalization. However, without an efficient email marketing funnel, your efforts Read More
Content writing is both a creative and business-oriented process and, as such, it needs to follow clearly defined rules in order to be efficient and productive. The best way to achieve this is to set up a content workflow and provide detailed information about each stage of the pipeline. While organization and creativity are more Read More
Digital Newspaper Subscriptions: Persuading Users to Cross the Paywall The toughest part of the publishing business is growing revenue by monetizing digital subscriptions. There are, generally, two subscription strategies substantial enough to sustain your business, or that can, at least, generate relevant income. One is to set up a paywall that people find worth paying Read More
The post purchase stage is probably the most important part of the buying experience. This is when things get real – the customer finds out whether the business keeps their promises, and if the products and services live up to expectations. It’s the moment of truth. Furthermore, what happens after the customer hits the “buy” Read More
The eCommerce industry went through quite the transformation in 2021, and this year won’t be any different. Cutting-edge innovation, challenges with supply-chains, and figuring out the cookieless world, are just some of the highlights that kept marketers and business owners on their toes. These changes are far from over, so, to stay ahead of the Read More
Figma is a SaaS UI design software that makes collaboration on visual projects easier than ever. Being cloud-based, it enables the user to continue their work from any device with internet connection, from anywhere around the world. In addition, project owners can provide teammates with different levels of access so that they can review the Read More
Beta testing is a great way for businesses to identify usability issues and improve their products so that they answer their customers’ needs. While every development agency has dedicated quality assurance experts, they usually look at things from the company’s point of view, rather than the user’s. By creating beta testing programs, companies obtain access Read More
The B2B realm is more often than not viewed as a joyless place where people in suits sit rigidly behind desks and are all business, no play. However, despite these common misconceptions, B2B can be as much fun as B2C. One of the best ways to make this happen is through the secret power of Read More
Digital publishing is a dynamic industry and there are always new and emerging trends to keep up with. In 2022, the marketplace will continue to evolve and provide opportunities for small and medium-sized publications to better engage their audiences, increase loyalty, and scale upwards. Current events have contributed to people spending more time online and Read More
When you are running a small business there is a myriad of challenges you need to face on a daily basis. One of the most pressing issues is how to stand out in a competitive marketplace and convince potential customers that you are as trustworthy and reliable as popular names in the industry. Nowadays, the Read More
If you are not tech-savvy, canonical tag SEO may sound complicated and outlandish to you. However, it is an important tool in your search engine optimization arsenal and irreplaceable when managing duplicate content. By understanding what purpose canonicals serve and how to use them properly, you can optimize your pages better and maintain link equity. Read More
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