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Are you quick to embrace new social media trends? No? Well, even if you don’t care much about them in your personal online life, as a marketer, you should always be on top of the wave. For better or worse, over the past decade, social media platforms have become an integral part of our lives. Read More
Whenever a company is launching a new product, all departments contribute with different input to the project’s planning and implementation. However, for the new solution to win the customer’s heart and become a success, the team’s efforts need to be consistent and coordinated. And that’s what product marketing is all about – it’s the bridge Read More
There are many reasons why small businesses prefer WordPress over other website platforms, the most common ones being that it’s flexible, scalable, affordable, mobile-friendly, and intuitive to use. In fact, that’s why more than 43% of all websites are powered by WordPress! However, what many small business owners fail to take into consideration is that Read More
Marketers who take their SEO chores seriously know that search engine optimization is not a task that you can be done with. It’s an ongoing process, and, as such, you need to regularly perform SEO audits on your website to make sure everything is well-optimized and running smoothly. However, the search engine regulations are ever-changing, Read More
When it comes to SEO and branding, there are, generally, two types of search terms – non-branded and branded keywords. Both are very important in a company’s digital marketing strategy and could help improve its visibility in search engines. As such, they both need a systematic approach and proper attention. However, nowadays, most companies focus Read More
Search engine optimization is important for any business that wants to make it to the top positions in the SERPs. Companies that focus their efforts on optimizing their pages, researching keywords, and boosting their website’s speed and performance to improve the user experience are able to build a strong digital presence. And that’s great because Read More
Listicles are very versatile and quite easy to create, yet, unfortunately, they, more often than not, suffer from a bad reputation. In today’s digital world where high-quality content is becoming more and more important, one can easily drown in a sea of poorly-written list posts that give little to no value to readers. However, it Read More
Website information architecture is the foundation of a good UX. As users, we’ve all come across websites that are impossible to navigate or understand, and know how frustrating this can be. We also know how quick we are to leave a site like that behind and look for a competitor who seems to know what Read More
Understanding how customers feel about your business is essential for success. There are various ways to do this, and one of the most simple and efficient tools is the customer effort score (CES) survey. Every type of customer survey methodology gives you different information about your clients. While the core goal is to understand the Read More
Data asset management is an integral part of modern digital publishing. It enables the online newspapers and magazines to better manage and organize the information at their disposal, and utilize it in their strategies. To build their revenues, publications need to balance both the reader’s and the advertiser’s interests. Breaking this balance may result in Read More
If you are taking your first steps into the world of search engine optimization, or SEO, you have probably already come across many jargon words, terms, and abbreviations that you haven’t heard of before. There are quite a lot of them, indeed! You can Google what those mean, of course, but wouldn’t it be easier Read More
In 24 Ways to Benefit from Post Purchase Marketing: Part 1, we talked about why the post purchase stage is vital for customer retention and increasing loyalty. We focused on the most successful ways to conduct post purchase evaluation, track customer behaviour during this stage, and reduce post purchase dissonance. These all play an integral Read More
