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If you have a knack for writing, blogging can be a great way to make money online. It can be equally profitable as a stand-alone endeavor, as well as part of a larger digital marketing operation. Plus, it’s a powerful inbound marketing tool that provides you with access to a practically limitless audience. As such, Read More
WordPress powers 43.3% of all websites on the internet! Furthermore, 14.7% of the world’s top websites use WordPress. This, of course, is great. However, it also means that the WordPress industry is highly competitive and filled with a plethora of agencies and freelancers that offer development and maintenance services. The only way to stand out Read More
Digital sustainability, Environmental, Social and Governance (ESG), and running a conscious business have become hot topics in the last decade, and are growing more relevant each day. We live in a world where climate change and global warming are a real hazard to our planet and the future of mankind. There are many reasons for Read More
Have you noticed how certain Google searches display an information box at the top of the page? These are called featured snippets, and they usually contain a direct answer to your query. However, not all search queries have such a snippet. In fact, only 19% of SERPs have a featured snippet, but this does not Read More
The purpose of all the digital marketing efforts a company embarks on is to drive the customer to its website and convince them to convert. Businesses invest countless hours and billions of dollars to design elaborate strategies to attract the customer’s attention and gently guide them to their specially designed sales, product, and landing pages. Read More
Google has recently announced that it will be deprecating Universal Analytics, the version of Google Analytics that has been used by websites ever since its initial release in 2005. As part of the process, Google will fully retire Universal Analytics on July 1, 2023. If you own or manage a website this may have an Read More
Marketing is one of the fundamentals of growth. It’s the driving force that allows a great business idea to turn into a raving success that the customer simply can’t resist. However, when a company passes the small business and mid-market (SMB) milestone, its needs become more complex and require different techniques to flourish. This makes Read More
Marketing would have been much easier if we were able to read people’s minds. Just imagine knowing exactly what the customer wants and needs! You’d be able to create the perfect products, say the right words, and, practically, swim in market demand. While this is just daydreaming and is quite impossible, sentiment analysismay easily be Read More
How valuable is project management for your business? Have you thought about adopting Agile in your organization? According to recent statistics, 71% of companies are adopting Agile, and this has helped 98% of companies. For software development, one of the most popular project management strategies is something called rapid application development, or RAD for short. Read More
Humans are primarily visual beings. Graphics and popups are processed faster by our brains than words. This implies that the images and colors you use on your website are the first aspects your visitors notice. Colors have progressed from the realm of artists to the art of persuasion over time. They now play a significant Read More
Anxiety and stress have always been major issues in most workplaces. According to a study done by the Mental Health Foundation, about one in 6 people experience mental health issues in the office. Furthermore, the concern for mental health stability in the workplace grew during the pandemic, as most employees experienced uncertainty – financial and Read More
WordPress is great! It’s versatile, flexible, scalable, and customizable. Regardless of whether you are an aspiring blogger, small business, or a large enterprise, the platform can be molded to your needs and used to provide a bespoke experience. However, the thing is that, similar to any other tech solution, WordPress websites need maintenance and support. Read More
