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Marketing funnel content mapping and content journey mapping allow businesses to provide the right type of content at every step of the customer’s journey. Building a relationship with your customers and convincing them that what you offer is exactly what they need takes time and effort. From their first touchpoint with your business to the Read More
We’ve all heard about artificial intelligence, be it from sci-fi movies or from following the latest technology news and trends. But what does the term AI as a Service mean? Is it robot waiters who bring you food and drinks? Perhaps it’s a personal butler, ready to take care of your every need? Don’t worry, Read More
1, 2, 3, 4, 5, 6, 7, 8… that’s it! The average user attention span in 2022 is just 8 seconds! Be honest, how many of you have already looked at your phones or started doing something else just while reading the intro of this article? It’s okay. Human attention span has been declining slowly, Read More
Negotiation is a ritual as old as time, an ancient craft, dating back to when Homo Sapiens developed as a species. It was a prominent part of markets all around the world, and trading could simply not happen without good negotiation skills. Nowadays, the ability to negotiate and get the best deal possible is still Read More
Blogging is the pinnacle of content marketing and has proven to be the most reliable and successful way to build traffic and attract an audience the inbound way. However, for your blog to be a business endeavor that lives up to expectations and contributes to your bottom line, you need to approach it strategically. That’s Read More
SEO specialists are always looking for ways to improve click-through rates, get on top of the SERPs. However, in recent years, there’s a new digital phenomenon, called zero click searches. These searches have changed the rules of the SEO game, and bring their own advantages and disadvantages. Stay with us to find out more about Read More
If you are running a podcast show or planning to launch one any time soon, you need to consider the available podcast monetization options. Podcasts are great and people can’t seem to get enough of them. In fact, in the last ten years, the number of podcast listeners globally has been steadily growing. And why Read More
Pillar pages and topic clusters are an SEO approach that’s highly beneficial for improving a website’s relationship with search engines. They are a great way to up your content marketing game and improve the way bots crawl and index your pages. On the one hand, adopting this approach will warm up search engines toward you. Read More
During the past decade, memes have turned into a part of modern culture, a way to express emotions, and a rapidly-spreading humorous phenomenon. Memes have crawled into every part of our lives, and business is no different. Meme marketing is not just a phase, it’s something to take seriously. Moreover, the power of meme marketing Read More
Every day, 720,000 hours of video are uploaded to YouTube, and the platform has more than 2.3 billion active users worldwide. YouTube is the second most popular search engine after Google, so if you are creating video content, it’s only natural you should focus your attention on YouTube SEO. Otherwise, you risk drowning in the Read More
Nowadays, niche blogs are all the rage in content marketing. They are a powerful tool for large companies, small businesses, and stand-alone bloggers alike, and allow them to attract a specialized audience, build loyalty, and create engagement. Furthermore, they can be leveraged as a branding asset and help establish the publisher as a thought leader Read More
Keyword cannibalization – sounds quite perilous, doesn’t it? However, although it’s safe from the thrills and chills of a Hannibal Lecter scenario, it can still compromise your carefully devised keywords strategy, and jeopardize your SEO efforts. From a marketer’s perspective, this is, indeed, very scary. But why does it happen? And do you have it? Read More
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