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In Part 1 of this article, we talked about the following types of content: blogs, videos, podcasts, infographics, memes, and social media posts. Those are some of the most popular types of digital content that ensure high traffic and boost your brand awareness. However, in this part, we’ll focus on the formats that can help Read More
When it comes to writing digital content, there are many things you need to take into account in order to please both the reader and the search engines. Of course, the value and quality of the information you are providing are a top priority, this goes without saying. However, how you pack and present it Read More
Content marketing allows businesses to create brand awareness, attract new customers, maintain engagement, and, ultimately, build a strong and lasting connection with their clients and followers with the right content types. However, for this to happen, they need to create content that their audience cares about. Do you know what your audience’s favorite content types Read More
Summer is the time when people go on vacations, lay on the beach, hike in the mountains, visit distant relatives, and travel around the world. As a result, most businesses have a lower amount of sales. It’s not the end of the world, though, as there are ways to boost user engagement and sales, despite Read More
We’ve all had that manager that simply can’t resist checking on your work progress five times a day. Nobody likes having the shadow of their boss constantly creeping over them. It increases stress and can be quite counterproductive. Are you that type of person? Relax, it’s not too late to embrace change and try to Read More
Planning is the foundation of business success. If you want to conquer the market, grow your endeavor, and stay ahead of the competition, you need to work hard and offer a great product. However, if you want your company to stand the test of time, you also need to establish your goals. While none of Read More
Emojis are a new, modern, and global language. Everyone uses them in social media, chats, text messages, and even during business arrangements. Just like memes, emojis in social media marketing and in everyday communication are a phenomenon that quickly entered our lives and became a staple of written expression. The word emoji comes from the Read More
One of the greatest benefits of digital marketing is that, if implemented properly, it can bring in a steady flow of leads. However, it’s one thing to populate your pipeline and make sure that new potential customers are pumped in regularly, and a completely different endeavor to qualify them, determine their true value, and ensure Read More
Topic clusters have become the main driving force of SEO in the past couple of years. Google started this change back in 2013 with its Hummingbird algorithm update, it was upgraded further with the Rank Brain update in 2015, and since then, search engine optimization has been continually evolving and adapting. But, hey, it’s okay, Read More
Chances are, if you’re not a programmer, you have never heard about canary testing. That’s okay, however, you’re probably wondering what it is, and why is it called canary testing. The term derives from the “canary in the coal mine” phrase. You see, coal miners used to bring a caged canary into the coal mine Read More
If you’ve been working in the digital marketing industry, chances are you’ve heard about the term “orphan pages”. But what does it mean to refer to one of your pages as an orphan? The answer is simple enough, yet ignites thoughts about the importance of internal linking. So, without further ado, let’s get started. What Read More
Do you like to set objectives before you start planning and executing? Setting goals gives you a sense of purpose, and a feeling of accomplishment, once you achieve them. Marketing objectives are no different. It’s hard to reach your goals when you don’t know what you’re aiming for. However, sometimes the objectives you pick might Read More
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