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It’s 2022 – blogging for a business is a must. Why? It’s the most efficient way to attract traffic to your website, build your online reputation as a trusted expert, and consolidate your digital presence. And that’s not nearly all. Blogging allows you to attract new leads the inbound way – instead of you chasing Read More
Everyone involved in content creation loves to find and writeExplore tab on Twitter about topics that are hot, trendy, and talked about. After all, viral content is certain to bring in traffic, at least on paper. Sounds good and all, still, the question is: How do you find trending topics online? That’s what we’re going Read More
First, let’s make it clear: this article is from the perspective of businesses receiving guest post inquiries. There’s a lot of content out there about how to do guest blogging yourself. Now that that’s out of the way. Chances are, if you’re a marketer, you’ve been contacted numerous times with requests about guest posting. After Read More
Neuromarketing. Sounds a bit like a sci-fi concept, doesn’t it? And yet, it’s a real thing. In fact, research in the area has been on the rise in the past 10 years. With the current rapid development of technology, neuromarketing shows even more potential. But is it something that your business can benefit from? In Read More
Opt-in forms are a powerful inbound lead generation tool. They provide you with an easy and accessible way to request and obtain the information of your website visitors, and add them to your business email list. However, for the opt-in forms to be efficient, you not only need to invest the time and effort to Read More
Ready or not… it’s here! That’s right, Google’s helpful content update is out, and all SEO specialists look something like this now: The question is whether there’s any real reason to panic. Is this update a game changer, or does it follow the line of progress that the previous Google updates started? Let’s find out Read More
eBooks are all the rage in the digital marketing community. Businesses around the world utilize them in their online strategies, while thought-leaders and industry gurus use them to boost their reputation and increase their following. There are hundreds of eBook marketing examples available on, practically, every topic. And yet, the market is hungry for more. Read More
Linkedin is easily the best social media for professional networking, B2B, and employer branding – after all, that’s what it has been designed for. However, the platform can offer businesses much more – it can be used in client prospecting, thought-leadership, building a reputation in your industry, and showing your company values. With the right Read More
Lead generation is a top priority for businesses. However, how efficient it is, depends on how you approach it. If you just build up leads and feed them into the pipeline without a systematic approach, you risk wasting enormous amounts of time and resources chasing after potential customers that will never convert. To avoid this, Read More
Have you ever dreamed of knowing exactly what your clients want? With such knowledge, you can provide just what they need – a perfect product and the most reliable customer service. Imagine how this can affect your reputation, business success, and bottom line! The good news is that there is a way to do all Read More
A regular eCommerce store sells products to customers (B2C, or business-to-consumer). A B2B (business-to-business) eCommerce differs from regular eCommerce, since the business model of B2B eCommerce for one business to sell products to another company online. You might think to yourself: how is selling only to other businesses more profitable than selling to customers? Here’s Read More
If you want to effectively reach a broad international audience, then you should consider making a multilingual WordPress site. Did you know that 61.1% of the websites out there are in English, but only 25.9% of global users can actually use this language online? Multilingual functionally means creating two or more language instances of your Read More
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