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When in need of a new website, one of the first decisions you have to make is what content management system (CMS) to choose. There are, generally, three paths you can consider – a custom CMS, a proprietary CMS, or an open-source CMS. Which one you opt for depends largely on your business needs and Read More
If you think LinkedIn is the only place to find industry professionals, you’re sorely mistaken. Facebook has a wealth of users in nearly every field imaginable, and with its powerful ad targeting options, you can make sure your message gets to the right people. However, you need to have the right strategy in place before Read More
Have you ever heard of the term “gated content”? Relax, you’re not alone. This marketing phrase is one to be aware of, though, as it’s often a question marketers ask themselves. Let’s pass the gates together and learn all about the benefits and drawbacks of gated content, what types there are, and look at some Read More
A WordPress multisite offers a myriad of benefits to companies and can be a versatile tool in their online strategy. Its key advantage is that it allows businesses to facilitate and maintain a multinational presence with minimal effort, maximal efficiency, and due agility. While building a strong brand in one’s home country is a difficult Read More
Every business needs marketing, and small businesses are no different. However, the difference comes from the fact that small businesses often cannot afford to spend hundreds of thousands of dollars on marketing. Thus, small business marketing ideas need to be creative and bring positive results for little-to-no cost. In reality, 47% of small businesses spend Read More
Programmatic advertising has been a hot topic in marketing for a while now. That’s because it dramatically simplifies the digital advertising process for both advertisers and publishers, all the while maximizing the results. It’s a win-win. Still, as it is a developing field as well as a techy topic, a lot of marketers struggle to Read More
Haven’t you heard? Augmented reality is one of the top eCommerce trends and business innovations of 2022. That’s right. If this is the first time you’ve heard about it, you needn’t worry. We will guide you through the world of eCommerce AR and teach you how to implement it in your business. Let’s start off Read More
In business, the leadership style that the company promotes defines the work culture, employee happiness, and company success. As such, it’s an essential factor in turnover and employer branding. The Great Resignation is a force to be reckoned with, and businesses around the world struggle with a wave of people leaving for good. In fact, Read More
The goal of a landing page is to convert your website visitors into customers. Ultimately, that’s what every online business aims to achieve – to get as many customers as possible. The question is: how do you create landing pages that would attract users and make them want to become your clients? Today, we analyze Read More
What’s not to like about getting free traffic to your website? Naturally, it won’t just happen on its own – you need to do the initial work, and then continue to keep an eye on and maintain your website to ensure traffic keeps coming your way. Still, organic website traffic is the best type of Read More
As of the end of 2021, there were 2.14 billion online shoppers worldwide. Having so many people shopping digitally is good for everyone who sells online, still, the question remains: how to increase eCommerce traffic, and revenue, respectively? Naturally, eCommerce websites are a huge part of this, since nowadays, you can find and purchase, practically Read More
Nowadays, every company that cares about its digital presence and SEO runs, or at least considers, creating a business blog. However, for blogging to be successful and deliver the desired results, businesses need to address it strategically and consistently. One of the necessary first steps when planning a blog is creating an editorial calendar and Read More
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