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If you are in the SEO game, you know from experience what it’s like to have to constantly balance numerous tasks to stay ahead in the dynamic world of digital marketing. Hours upon hours are dedicated to boring SEO tasks like site audits, monitoring competitors, analyzing internal links, and more. Fortunately, thanks to SEO automation, Read More
Have you checked your mailbox today? Not your email inbox, but your actual mailbox. As a marketer, the idea of using postcards, flyers, and catalogs might make you wonder: How has the century-old method of direct mail marketing survived the digital age? Well, it not only has survived, it thrives. According to Statista, direct mail Read More
Gone are the days when a single piece of content would bring in the tons of views and engagement on social media. Today’s oversaturated online landscape calls for constant creativity and output from marketers and brands. It’s simply not sustainable to continually churn out new and original content. This is where repurposing existing assets comes Read More
Many eCommerce businesses invest heavily in social media but neglect to do the same with their websites’ search engine optimization. While social media is super important and can quickly improve traffic, its effects are often short-lived and require constant effort and ad money. This is where eCommerce SEO comes into play! Unlike social media marketing, Read More
Email is everywhere these days. We’re bombarded with promotional messages, newsletters, and spam, spam, spam. But one type of email delivers special value – the transactional email. Transactional emails provide key information users need, like order confirmations, password reset instructions, or shipping notifications. They deliver personalized, concise messages that focus on the essential details of Read More
Have you ever wondered why your high-quality content doesn’t appear on the first page of Google? The reason is that you’re not treating your content, such as a blog post, like an SEO campaign. If you don’t conduct any keyword research before writing, optimize your page, or focus on link building, you will remain invisible Read More
Imagine dedicating months of hard work to acquiring new customers for your eCommerce business, only to witness many of them part ways laters. It can be disheartening. This is where the power of churn prediction comes in. It helps you understand why certain clients are at risk of churning, enabling you to take proactive measures Read More
There is a reason why so many people end up buying those candy bars placed conveniently near the cash register in the supermarket. Companies know their customers, and they know how to catch their attention, thanks to smart product classification. Product classification is an essential tool if you want to target the right users. It Read More
Imagine being part of a streamlined platform where you can easily join multiple affiliate programs, receive timely payouts, access valuable support, and use performance tracking tools to optimize your campaigns and maximize your earnings. Sounds good, right? This is exactly what the best affiliate networks offer. Whether you have years of experience as an affiliate Read More
Marketers have a huge array of tools at their disposal. Their goal is to help them understand how many users visit their websites, their demographics, psychographics, and the way they interact with sites. We all know about Google Analytics, and Google Search Console, which can provide valuable insights on traffic, search, and so on. But, Read More
How to use ChatGPT for SEO purposes is a question that emerges more and more in the marketer’s world. Overall, ChatGPT isn’t a fully developed solution. But it does have intriguing potential – if you know how to use it correctly you can simplify your work. The thing is that ChatGPT is not a magic Read More
Have you ever been annoyed by a company that is flooding you with non-stop emails? How about forgetting a business that rarely communicates with you? You see, email marketing is among the most popular forms of marketing, and it can be very effective. However, there is a thin line between said effectiveness and being ineffective. Read More
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