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So you’ve had a ground-breaking business idea. You have even constructed a rock-solid business plan, and have even managed to find investors inclined to support you. High-fives to you! You’ve done well and your startup project is now up and running. But what about customers? And marketing? Startup businesses face a lot of challenges when Read More
Since the year 2000, the Pantone Color Institute has taken up the annual tradition of announcing the color that would best reflect the year ahead. The big reveal for 2021 includes not one, but two independent colors – a neutral Ultimate Gray and a vibrant Illuminating Yellow. These accentuate how different elements come together to Read More
Digital publishers have always been subjected to constantly changing regulations and standards, most of the time even without their knowledge or consent. Also, though quite rarely, they would get notified in a timely fashion to make the necessary adjustments in order to comply. Monitoring and checking whether a website abides to all current standards is Read More
A customer engagement strategy offers the pathway to achieving key business objectives – nurturing loyalty, building customer ambassadorship, encouraging brand growth and increasing revenue. When your company engages with clients, it pulls them closer to your business. It motivates them to interact with your brand and participate in the experiences it creates for them or Read More
If you are looking for ways to shake up your website content performance in 2021, look no further. Podcasts are in fashion and people can’t get enough of them. Podcasting gives a personal touch to the classic plain text formats we are used to. It makes information more accessible and easy to comprehend, and shows Read More
Have you ever looked at a product and thought about why it was so popular with consumers? Perhaps it was something that people find useful for their everyday lives, or maybe because it was being endorsed by a celebrity or someone popular. The latter is known as “influencer marketing”, which we will be talking about Read More
Video is a powerful and persuasive type of content and most marketers consider it to be an essential element of their marketing strategy. It can act as a visual brand ambassador telling the world about your story. Or it can help introduce prospects to your business and therefore increase your chances of capturing leads. If Read More
2020 was not the most exciting year for businesses. With a global pandemic at full speed, a lot of companies lost the ground beneath their feet and had to fully transform their work strategy to survive. The whole world had to go digital in a heartbeat and get used to less eye-to-eye contact than we’ve Read More
Google’s two-click penalty has been around for a while, but has become increasingly popular over the past year when some big publishers started complaining about it. Others had no idea what actually hit them. However, they knew that something was not right with the ads’ performance on their website. In fact, if you don’t click Read More
Software as a Service products (SaaS) are here to stay. They are easy to use, flexible, and they are everywhere. Regardless of whether you own an aspiring SaaS startup, or have an established brand providing many well-known products, customer care is a top priority for any company if they want to be successful. Usually, when Read More
The software development work environment is dynamic and challenging, and the role of the Project Managers is even more so. The so-called PMs juggle and balance between many tasks and responsibilities, team dynamics, stakeholder expectations, fitting within budget and delivering on time. And, there is no single magic formula on how to do the job Read More
2020 will be a year to remember. It has been chaotic for everyone. It is no secret that COVID-19 has affected most businesses, and even the digital marketing industry had to adjust to the “new normal”. But a few good things remain and have weathered through challenges, and some will even be able to evolve. Read More
