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As a business owner, every message you convey has to resonate with your audience. Everyone is becoming more aware in this fast-paced world, and people are not like they were a couple of years ago. Consumers’ needs are continuously evolving, and companies have to keep up with this shift in behaviors. Inclusive marketing is defined Read More
Figuring out how to do market research for the first time can be intimidating and confusing. There are so many categories and different methods to choose from, and what seems like an endless list of organizational tasks and preparations. However cumbersome as it might seem, research has an irreplaceable value for every company, be it Read More
Conducting market research is a tough job but, if done right, it can significantly improve the success rates of any business and its endeavors. Unfortunately, companies often find the task too overwhelming and tend to quickly outsource the process to a third-party agency. However, no one knows your products and customers better than you do Read More
To grow your business, you don’t have to sell to everyone. There are not a lot of products in the online world that appeal to every single person on Earth. Discovering your customers and targeting them is the concept that stands behind the STP model of marketing. The acronym stands for the following key parts Read More
Consumers today are more conscious of the products and services that they purchase. With a plethora of online information, customers now consume facts and statistics before deciding to buy. In fact, according to Conductor, 131% of shoppers are more likely to buy after going through educational content. So, what is consumer education? It is defined Read More
Like it or not, our online lives are dominated by search engines, and this goes for both consumers and companies. People discover the digital world through Google and other similar portals and what they find defines their day-to-day, work-life, and purchasing decisions. To be able to capitalize on this and build a solid online brand Read More
Link building is an important part of any successful SEO strategy, and a key search engine ranking factor. Used alongside unique content, on-page SEO, solid technical SEO foundations, and great user experience, it can effectively drive more organic traffic your way. Links can help you earn expertise, authority, and trustworthiness from Google. They also count Read More
Online retail is at an all-time high. According to Statista, in 2020 alone, over 2 billion people purchased products and services online resulting in e-retail sales surpassing a whopping 4.2 trillion US dollars worldwide. With so many people shopping on the web the eCommerce world is growing exponentially, and WooCommrece is confidently heading to the Read More
Digital advertising is a major component of today’s marketing strategies and if you have not included it in your business strategy yet, it’s time to change that. Whether your company is a B2B or B2C, digital advertisements can help you expand your online presence, foster more conversions and secure more sales. Implemented correctly, digital advertising Read More
As a digital marketer, you should know that link building is one of the top three most important Google ranking factors. Just as the type of links matter, so do the words used to describe them. In the SEO world, these phrases are known as anchor texts or just anchors, and they are more important Read More
In the age of the Internet, businesses that leverage digital tools have a distinct competitive advantage. Digital resilience is one of these instruments, and along with online literacy and cybersecurity, it encompasses all the different ways that companies can use digital systems to quickly recover and adjust to uncertainty. Today’s business environment requires going digital. Read More
By definition sales effectiveness refers to a collection of metrics that can give you a better idea of your sales team’s overall success rate. It measures performance either against business goals or against revenue and profit, and sometimes it is even used interchangeably with sales efficiency. However, while both efficiency and effectiveness relate to performance Read More
