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How to Improve Customer Service Satisfaction for a Tech Business
Customer service satisfaction is all about making people happy at every touchpoint with your business. The client should feel special, cared for, and understood. They should have their needs met and what you provide should pleasantly exceed their expectations. All in all, the cliche is on point here – the client is king. However, a Read More
How to Run a Pricing Research Study
Choosing the right pricing for your products can be the difference between making profits and struggling to survive in a competitive marketplace. And while most businesses focus their growth efforts on customer retention and acquisition, an elaborate pricing change can dramatically increase your revenue with half the effort. However, to find the optimal price point Read More
Marketing for Publishers: How to Boost Newsletter Engagement
Digital subscribers are the most valuable currency for publishers today, and also the most difficult one to accommodate. However, while growing reader revenue is a crucial part of this economic model, so is the retention of subscribers and members. As such, publishers need to evaluate what they’re currently doing and pay attention to the newsletter Read More
B2B Sales and Marketing Challenges and How to Overcome Them
Anyone that works in the B2B segment knows that the industry brings along its own set of constant challenges. While in the B2C industry, marketing to customers, the sales cycles are a lot shorter, whereas, in B2B sales, the sales cycle can be quite prolonged. Especially, if you target smaller groups with a higher-priced product. Read More
The Definitive Guide to 5Ps of Digital Marketing
Digital Marketing is a data-driven type of marketing that goes beyond traditional marketing approaches. It is a set of techniques used via digital channels on the World Wide Web. This includes search engines, websites, email marketing, social media platforms, and applications on handheld devices among others. Digital Marketing Trends 81% of customers conduct their research Read More
WordPress 5.8 Is Here: New Features and Improvements
WordPress 5.8 Tatum update, named after Art Tatum was released today. The latest version comes with lots of new features and usability improvements such as a new template editor, blocks as widgets interface, the new file format for images, enhanced block editor, as well as changes for developers who will now have more freedom to work Read More
18 Successful Software as a Service Examples
SaaS has been all the rage in the late few years and quickly became the go-to tech solution for small businesses and big corps alike. And why wouldn’t it? Software as a service is convenient, flexible, and, with the speed the industry is growing, you can find an on-demand software solution for, practically, any of Read More
A 6-Step Guide to Backlink Auditing
Backlink auditing is the first step to evaluating your link-building strategy and an essential practice for any webmaster and SEO professional. Backlinks are one of the top three most important Google ranking factors, and with over 5 billion searches happening in one day you need to be cautious about who links back to you. So, Read More
How to Successfully Implement Product Development in Your Company
Even if your business shows a stellar performance in the marketplace today, this may not be the case tomorrow. It isn’t uncommon for market leaders to fail to retain their vanguard simply because they fall behind in the innovation race. Investing in new product development backed up with in-depth market research can keep you relevant Read More
5 Ways to Market a Niche Business
If you’re a new niche business owner or a marketer who wants to work in a specialized marketspace, and you’re looking for ideas on how to maximize your impact, then this article has got your back. When working on a niche marketing project, you have to be able to think outside the box. Niche businesses Read More
How to Make Your Blog Convert Leads Through Killer Inbound Marketing
Almost every company nowadays has a blog. But posting written content and making it work towards your brand’s goals are two very different things. That’s where inbound marketing makes a difference. Having a content strategy that tells an engaging brand story on all your social media channels, and using your blog as a vessel of Read More