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Entrepreneurs or business visionaries have long seen outsourcing as a procedure reserved for big businesses, yet innovation has made it a more readily available strategy for smaller organizations – and for some small businesses, outsourcing has had a major effect on their development, profitability, and primary concerns. Related: Write Your Business Plan: Tips From Business Read More
Little matters to a business’s revenue more than the way products are priced, marketed, and sold. But while companies, SaaS businesses included, focus hard on sales and marketing, pricing is often neglected or rushed. For many firms choosing a pricing model and strategy are the result of a quick brainstorming session and a decision based Read More
In marketing, there are many different strategies that you can explore when pursuing your goals. You can build PPC campaigns, work on your SEO, invest in outdoor advertising, delve into content marketing, send emails, distribute flyers, even hire a mascot! However, regardless of whether we are talking about digital or traditional tactics, all of these Read More
There is a certain additional overhead when hiring a whole company that is significantly higher as compared to an individual – a solopreneur or a freelancer.
Making your operation more conscientious and sustainable is about changing your overall perception of a successful business. Nowadays, what B2B and B2C customers are looking for goes beyond the quality of the product and the image of the company. They want to support ethical brands – corporations and small businesses – that share the same Read More
Building resilience is a necessary skill that every business should have in order to thrive and survive in today’s unpredictable and dynamic environment. From successfully adopting the latest technological trends to navigating in a highly interconnected economy, now it’s more important than ever that leaders embrace uncertainty and proactively look for solutions to adapt to Read More
Although a brand is a commercial entity, people tend to transfer anthropomorphic qualities to it – they perceive it and refer to it as if it was another human being. That’s why in marketing we often talk about brand personality, brand identity, brand voice, and etc. And similarly to communication, people find qualities related to Read More
In today’s digital-focused business environment having your own small business website is the ultimate marketing tool. An online presence is essential to any business, even a brick-and-mortar one. Customers are used to going online when researching a product and learning more about the brand behind it. And what better place to get that information from Read More
What is web accessibility exactly? Well, it is certainly more than a catchphrase that will make you sound smart attending WordCamps! As a matter of fact, WordPress sites that don’t comply with the accessibility rules are the perfect target for lawsuits and lower conversion rates. However, having an accessible WordPress website means much more than Read More
Are you planning to move your WordPress site to a new hosting provider? Many businesses are faced with the decision to migrate their site to another host because of issues with their existing provider who they’re possibly fed up with! Of course, nobody wants to worry about changing WordPress web hosting. We all want 100% Read More
A company’s website is an important part of its digital image and, to attract new customers, it should be fast, good-looking, and provide a pleasant user experience. To have this, you should invest in professional website development and design. But there are thousands of WordPress freelancers and WordPress development companies out there. How to find Read More
The development of WordPress as a content management system is nothing short of remarkable! Since its beginning as a blogging platform, it grew into the best multipurpose CMS used by millions of businesses and big brands worldwide. The reasons for this are its open-source nature, excellent security, scalability, flexibility and data management benefits. Additionally, the Read More
