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Inbound marketing is the preferred strategy of many companies out there and has proven over time to deliver stellar results. Customers nowadays prefer to discover information themselves and base their decisions on research, rather than to simply rely on the most compelling advertisement they’ve seen. And this puts forward creating quality content as a top Read More
Google core web vitals can easily be crowned the top SEO topic of the year. Moreover, they are a key element of the company’s ongoing quest to provide a better internet experience for everyone. Lately, the search engine has been lifting the page-ranking bar ever higher and regularly refining factors. Their algorithm updates have been Read More
Social media branding is more important to publishers than to any other business. Social platforms are the go-to source of news and information for a majority of the population worldwide. This makes the newsfeed the quickest and easiest way for a publication to reach its audience and put its content on their radar. However, social Read More
Artificial intelligence has become an inseparable part of contemporary digital marketing. We rely on various tools to automate repetitive tasks, track campaign KPIs, communicate with our clients, and bring in new leads. These solutions allow us to adopt a data-driven approach to decisions and improve how we do business. However, if we rely only on Read More
One of the best ways for a company to stay agile when facing business and technological uncertainty is to foster a growth mindset. This essentially means instilling an internal philosophy of learning instead of simply knowing it all. It’s about embracing the unknown and being confident in your team’s capability to innovate, iterate and improve. Read More
SEO and its importance to modern business need no introduction. The span of SEO is so widespread that sometimes even the most experienced marketer tends to overlook certain aspects of it. Image SEO is one such area! It’s highly important for online businesses, especially if you’re an e-commerce website. Do you ever wonder why your Read More
Although we live in digital times, not all people understand online security yet. With the massive adoption of the internet, digital solutions have become part of our everyday life. However, while people have enjoyed the internet for over two decades now, they have only recently started to pay attention to the possible risks. This has Read More
Content marketing is an effective marketing tactic that many B2B companies use to precisely plan, target, and track campaigns. So, why then only 43% of B2B marketers measure their content marketing ROI? Content marketing is growing at a fascinating rate, and according to research by Marketing Insider Group, it’s expected to become a billion-dollar industry Read More
Since the birth of social media, businesses all around the globe have been trying hard to engage their audience in a meaningful way on social media.
Average revenue per user, or ARPU, is a widely underestimated metric that enables you to make sense of customer behavior and relate it to revenue fluctuations. When running a business, keeping up with all the important metrics and KPIs may seem like an endless avalanche of diagrams, equations, reports, and paperwork. However, cumbersome as it Read More
Publishing case studies is one of the oldest and most effective types of content marketing. In the context of business-to-business, a case study is the analysis of a project you have successfully accomplished which identifies the problem points, the proposed solutions, the implemented actions and the end result. In essence, it’s a customer success story Read More
We know content mapping and psychographic targeting may sound like complicated topics, but they aren’t really. To demonstrate this, let’s focus on content mapping first. Basically, a content mapping is the idea of “delivering the right results, to the right people, at the right time.” In other words, it’s a map of your campaign. It Read More
