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Case studies are an invaluable marketing tool for educating your audience and increasing conversions. When making a purchase decision about 78% of buyers turn to case studies, compared to other traditional sales materials. Why? Because marketing case studies provide credible customer success proof. A case study is essentially a detailed story about a problem that Read More
Whether you’re aware of it or not, your brand has a personality, just like humans do. If you don’t have a defined personality, people won’t be able to figure out if you’re the right company for them. A strong brand personality can be your foundation for boosting brand loyalty and customer retention. It can be Read More
You’ve carefully built your website and you’ve spent days and months on design and depth. This also might include hours of tweaking on the webpage. But there’s only one big issue – it loads slowly! When it comes to online experience and conversion rate, speed is a vital factor. If your webpage is not fast Read More
Your website says a lot about your business, but solely building a good site isn’t enough. What you need is a message that highlights how your brand is different. In other words, you need to craft your unique value proposition and communicate it effectively. As a marketer you need to tell people what makes your Read More
Marketers nowadays are gathering hills of information. However, it is true that the capacity to gather the information far surpasses the capacity to socialize and analyze it.
A decade ago SaaS solutions took the software marketplace by storm and the industry has been growing ever since. This rapid development made the technology not only popular but easily accessible to corporations and small-and-medium businesses alike. However, an SMB or a startup has different needs than a large corporation or enterprise, and that should Read More
When one hears the word ”leads”, numbers often seem to come to mind. But that isn’t always the case when we’re talking about leads. Some think it is just about listing names and data of every contact that comes across your website or dedicated channels. However, it’s not just about getting as many contacts as Read More
Have you ever heard of hyper-personalization? This concept is becoming increasingly common in many business fields and offers unique opportunities to digital marketers. To this end, it’s worth considering how it works and how you might be able to utilize it for promoting your business’s marketing successes and profitability! So, without further ado, let’s take Read More
Do you find ranking on Google difficult? Struggling to get noticed even after all of your hard work? Even if you’ve put in months of research, outreaching, content writing, it will be really difficult to stay relevant on search engines if your backlinks aren’t being indexed. Getting backlinks from influential websites in your industry is Read More
What steps have you taken to create a search engine friendly website? Well, if you haven’t done anything yet, then it’s the time to consider the best SEO plugins. WordPress is already technically a good platform for SEO. There are plugins for everything, thus you can achieve any kind of functionality by implementing them on Read More
The world of SaaS is quite a unique place. It is a special setting where technology meets art and where smart meets creativity. Together they drive innovation and help take businesses to new heights, but there is a dilemma. The final product of SaaS brand’s efforts is software. And the thing about tech is that Read More
Measuring the performance and traffic of your website can be difficult if you don’t know what to quantify. To comprehend the process, you need to understand what you measure first, why you measure it, and how you can use those measurements to learn how to increase website traffic. Recommended: How To Use Sumo Like a Read More
