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As an entrepreneur, you need to focus your sales efforts on your most valuable customers, the people that can take your business to the next level. But are you aware of the value that every customer has for your company? Do you know the value of each customer that you reach with your marketing efforts? Read More
Digital Newspaper Subscriptions: Persuading Users to Cross the Paywall The toughest part of the publishing business is growing revenue by monetizing digital subscriptions. There are, generally, two subscription strategies substantial enough to sustain your business, or that can, at least, generate relevant income. One is to set up a paywall that people find worth paying Read More
The post purchase stage is probably the most important part of the buying experience. This is when things get real – the customer finds out whether the business keeps their promises, and if the products and services live up to expectations. It’s the moment of truth. Furthermore, what happens after the customer hits the “buy” Read More
What do you reckon with SEM and SEO – do you think one is better than the other? Search Engine Marketing and Search Engine Optimization are two concepts in the digital world that must not be missed. These practices are staples to achieving success online. It’s easy to assume that SEM and SEO mean the Read More
The eCommerce industry went through quite the transformation in 2021, and this year won’t be any different. Cutting-edge innovation, challenges with supply-chains, and figuring out the cookieless world, are just some of the highlights that kept marketers and business owners on their toes. These changes are far from over, so, to stay ahead of the Read More
You can find many SEO tools on the internet, but not all of them are a good fit for your business. It depends on your needs and the strategy you want to follow. However, anything that gives you a competitive edge can make a difference and that’s why people invest in SEO tools like WooRank. Read More
Figma is a SaaS UI design software that makes collaboration on visual projects easier than ever. Being cloud-based, it enables the user to continue their work from any device with internet connection, from anywhere around the world. In addition, project owners can provide teammates with different levels of access so that they can review the Read More
Over the years, link building became one of the finest and most efficient SEO practices. In the beginning, backlinks were measured in volume – the more links pointing to a site, the more relevant it became. However, things have changed. The overuse of backlinks with little to no quality led to an en masse abuse Read More
There are a ton of “Design trends to follow” articles floating around the web. We also put our spin on one in Hot Web Design Trends to Follow in 2022. The focus on such articles is very understandable – the design itself is what both a client and a visitor see. The code behind it, Read More
Beta testing is a great way for businesses to identify usability issues and improve their products so that they answer their customers’ needs. While every development agency has dedicated quality assurance experts, they usually look at things from the company’s point of view, rather than the user’s. By creating beta testing programs, companies obtain access Read More
The B2B realm is more often than not viewed as a joyless place where people in suits sit rigidly behind desks and are all business, no play. However, despite these common misconceptions, B2B can be as much fun as B2C. One of the best ways to make this happen is through the secret power of Read More
We live in times when most of us are “plugged into” the Internet no matter where we are. Just walk along the streets and you will see that people are either browsing a site, checking their emails, reading articles, listening to music and audiobooks, shopping, or chatting. This is why digital marketing is on the Read More
