One of the biggest barriers for UX and ad monetization success is discovering and satisfying user requirements. When you develop your website, it’s mandatory to consider the needs of your target users. This practice would be perfect if everyone in the digital publishing space knew exactly what the users crave for in a web experience. Read More
It’s not a secret that mobile-grounded ad impressions are the major driving force behind successful advertising campaigns. Moreover, according to Digiday, the ad spend on mobile is up to $24 billion, with Google raking in a massive $19 billion of that! Mobile became, and it will remain, the dominant way in which users access the Read More
Growing a digital magazine involves lots of hard work, starting with the editorial process, writing articles, and building relationships with the readers. When you reach a certain point in your success, you’ll want to scale more, re-establish your magazine, gaining more followers, readers, interactions, and conversations on your site. This is where Google Analytics steps Read More
Reaching your target users through search engines matters! Even more, the majority of users choose to buy from a business that is on Google’s first search engine result page. This is why it is no surprise that the best brands in the world invest heavily to improve their SEM strategies and achieve success with their Read More
For digital publishers throughout the industry, user revenue is one of the biggest priorities! With growing ad fatigue and ad blockers in usage, an increasing number of publishers make use of reader revenue approaches – involving memberships, subscriptions, paywalls, with a request from the readers to endorse their work. Premium publishers have skyrocketed with the Read More
In the digital age of globalization, your website is everything. Even if you own a brick and mortar store, your website is often the first thing potential customers experience about your brand – call it your digital front door. Your website’s design has a large bearing on how customers find your company, how much time Read More
This is it, we’re at the culmination of the decade. It seems like 2010 was not that long ago, and lots of trends have come and gone since then, including in the web design industry. Mobile technology started to rule the world, AR/VR/AI were officially introduced, and these technological developments led to more intelligent web Read More
The Internet is an environment in which the communities of content creators and content consumers coexist and interact between themselves. Each content ecosystem must provide a flawless experience. One of the most powerful ecosystems on the web is WordPress! When a regular Internet user hears the word “WordPress”, he/she immediately associates it with a blogging Read More
You’ve poured your heart, soul, and budget into the development of a website that can take your business to the next level, and you expect some results to happen. Though this might not be the case. Your website doesn’t drive enough traffic, doesn’t bring you subscribers for your email list, and consequently, doesn’t convert visitors Read More
Copywriting is crucial to the success rate of your landing page. You might have the best product in the world, but if you can’t convince your target clients to take action and convert, they’ll bounce off your landing page. So, how can you write something that is of quality and can persuade people? How can Read More
Among the different social media platforms, LinkedIn is the most effective marketing tool for B2B businesses. According to LinkedIn Marketing Solutions Blog, it is the most-used social media platform by Fortune 500 companies. For some business owners, it may be a great opportunity to reach out to the big players in the industry. But others Read More
PPC or Pay-per-click advertising is one of the most effective ways to drive high-intent traffic to increase the sales and revenue of your business. Unlike SEO (Search Engine Optimization), PPC allows you to market your product or services more precisely. The better you can target your potential customers, the better the odds of converting. The Read More
