Content marketing has been around for a number of years, and as technology advances, so does the content that companies put out online. You might have read hundreds or even thousands of B2C articles in the past, but have you ever heard of B2B content and the benefits that it provides? Today, we will be Read More
Social media has been all the rage these past few years. Almost everyone who has access to a phone or computer has their own social media accounts – whether it’s Facebook, Instagram, Twitter, LinkedIn, or Pinterest. However, social media is not just meant for connecting with friends and family. It can also help businesses thrive, Read More
Are getting more leads for your business a constant challenge for you? You’re not alone. According to HubSpot, there are at least 61% of other marketers who cite lead generation as the number one challenge for their business. Whether you invest more on inbound marketing or outbound marketing, one thing remains true: the right strategies Read More
Email automation is one of the most sought-after tools in marketing. However, managing it manually can sometimes be tedious, which is why these tools that we are going to talk about will massively help you with managing your email campaigns. Discussing Email Automation Before delving deeper into the tools, it is important to know exactly Read More
Running a business can be a bit tedious and time-consuming. However, seeing the fruits of your labor is extremely satisfying, especially when you see your return on investment grow exponentially. It is important to measure your ROI every once in a while so you’d know where your business stands. This will give you an idea Read More
Online selling is undeniably a huge market globally. The increase in online shopping in eCommerce stores has been massive lately, especially due to the pandemic that the world has been going through. Because of this, more and more eCommerce stores are popping up to try and help people to get access to essential needs online. Read More
Have you ever browsed the internet and wondered how exactly some of the biggest media sites out there were created? Often, the world’s top media outlets and brands use WordPress for their websites. There is a common misconception that the platform is not suitable for bigger brands; but, this is not true. WordPress has a Read More
The one inbound marketing strategy that has remained consistent throughout search engine algorithm changes over the years is keyword research. The need to use keywords for your site to rank highly has always been essential, but how you approach these keywords will differ over time as new strategies are introduced and become opportunities to rank Read More
The ultimate goal for marketers is to put data to use in shaping their customers’ experiences throughout the customer journey. When analysis is successful, it empowers a brand to deliver a relevant offer to the right customer at the perfect moment, while also reducing the cost of each sale due to this highly-targeted efficiency. Website Read More
Did you know 40% of online transactions are done using a mobile device? Even though the conversion rates are still behind those on desktop, mobile purchases are constantly growing. If you are an online shop owner you must optimize your mobile checkout process otherwise you will lose clients. What does the data say about mobile Read More
Search engine optimization (SEO) is one of the most important aspects of digital marketing. The world of search engines is complex and their algorithms are constantly changing. The latest Google core update announced on May 4th proves that. Later today, we are releasing a broad core algorithm update, as we do several times per year. Read More
SEO is a tough nut to crack. If you are a small to medium-size business that has a limited budget and resources, it gets even tougher. Yet, local business owners, constrained by time and money, have to make it work somehow. They cannot risk sticking to traditional marketing methods. Big guns in the market will Read More
