Google’s two-click penalty has been around for a while, but has become increasingly popular over the past year when some big publishers started complaining about it. Others had no idea what actually hit them. However, they knew that something was not right with the ads’ performance on their website. In fact, if you don’t click Read More
Software as a Service products (SaaS) are here to stay. They are easy to use, flexible, and they are everywhere. Regardless of whether you own an aspiring SaaS startup, or have an established brand providing many well-known products, customer care is a top priority for any company if they want to be successful. Usually, when Read More
The software development work environment is dynamic and challenging, and the role of the Project Managers is even more so. The so-called PMs juggle and balance between many tasks and responsibilities, team dynamics, stakeholder expectations, fitting within budget and delivering on time. And, there is no single magic formula on how to do the job Read More
2020 will be a year to remember. It has been chaotic for everyone. It is no secret that COVID-19 has affected most businesses, and even the digital marketing industry had to adjust to the “new normal”. But a few good things remain and have weathered through challenges, and some will even be able to evolve. Read More
Having a high attrition rate is a dreadful ordeal for any B2B business owner. In fact, US companies lose over $136 billion per year due to avoidable customer switching. What Does ‘Attrition Rate’ Mean? Customer attrition rate, also known as customer churn rate, is the rate at which you lose existing customers. This can significantly Read More
When it first launched in 2003, WordPress (WP) was a simple, free and easy-to-use open-source content management system. However, today, 17 years later, it has completely transformed the software development and digital marketing industries. When surfing the net you’ll most likely often land on a WordPress-powered website. The platform has become the largest, most popular Read More
When it comes to WordPress website management, you have two options – to do it properly or let someone do it for you. Maintaining a successful WordPress website is a serious task and requires following the industry’s best practices and techniques to ensure your site is always up-to-date and constantly improving. No wonder that in Read More
The latest WordPress 5.6 “Simone” update, named after the remarkable American musician and activist Nina Simone, was released on December 8, 2020. It comes with a brand new canvas built-in theme, many improvements, and more flexibility for customization and integrations to realize your ideas. The “Simone” release is big and also a special one because Read More
What is the first thing that you need to pay attention to when designing a website? The answer is most likely its usability. You have to think about the website features that your visitors like and what would make them stay longer on your pages, and more importantly – come back again. Having a user-friendly Read More
Before we dive into the questions, there is an important question to answer – “What is Custom WordPress Development?” Custom development means to manually write functionality and styles for a web site or an application. Of course, that would include the use of many already created solutions like plugins and tools, server configurations and scripts, Read More
Social media has a special role in any marketing strategy, whether it’s targeting businesses (B2B) or aimed at direct customers (B2C). And when it comes to Software as a Service or SaaS products, you have to plan carefully and think smarter in order to get the most out of your efforts. Why? The delicate part Read More
Remember the days when Artificial Intelligence sounded like a futuristic venture that would involve machines taking over the world? Well, here we are today, in that projected future. In this scenario however, these machines aren’t ‘taking over’ in a scary way. Instead, they are giving us an edge, especially in the world of eCommerce. What Read More
