When it comes to marketing performance, one of your main goals should be to measure and calculate your brand’s success. Return on investment or ROI in marketing shows you how much you have succeeded with your strategy and approaches. It also helps you measure your gains and losses to help your business grow. This can Read More
Today’s shoppers consume about 11.4 pieces of content before making a purchase decision. They expect brands to deliver consistent and high-quality content that answers their questions at any point of their journey. And they want a cohesive experience whenever they interact with a business: via social media, a website, a mobile app, in person, etc. Read More
Making decisions based on emotions is almost next to human nature. This applies to nearly everything – from simple choices in your daily life to your buying behavior. According to Inc., 95% of buyers make their purchasing decisions subconsciously These unconscious urges are often driven by feelings, which is why Forbes claims that this type Read More
An effective marketing strategy usually spreads across multiple channels to reach a maximal audience and have an optimal impact. You compose engaging blog posts, invest in social media and Google ads, build email campaigns, and stretch resources to make yourself present everywhere you might be noticed by potential customers. Not every platform, however, works equally Read More
Online shopping has had an impressive growth over the past few years. There are currently over 2 billion e-shoppers contributing to the ecommerce industry, estimated at $4.8 trillion in 2020. This huge purchasing power pushes marketers to constantly explore new opportunities to grab the e-shoppers attention. Thankfully, with the enhancements in digital technology there’s an infinite Read More
Have you ever wondered how some businesses have become so popular without too much effort? How do things go viral and start trending? There is one thing that all big brands have in common – they have invested a lot of time and resources in making their brand recognizable and trustworthy. Or in other words, Read More
Automation is a marketer’s best friend. Well, or at least it should be. When thinking about optimizing marketing processes most businesses usually stop at email automation and never look further. But in reality, marketing automation can really boost your campaigns and improve performance. In fact, there is so much more that Artificial Intelligence (AI) can Read More
As a business and website owner, one of your main priorities should be to make sure that guests frequently return to your pages. These are the people who can become loyal customers, especially when they become familiar with your brand and what you have to offer. Moreover, returning visitors can help create an influx of Read More
The WordPress content management system (WP CMS) is undoubtedly an excellent choice for a publisher’s website. One of the best things about the open-source CMS is that it’s been out there forever (well, not actually forever, but it does feel like it, right?) and is constantly improving. It has also been tried and tested in Read More
The changes our society experienced in the last 12 or so months forced many businesses to accelerate their digital strategy, and countless more to haphazardly start devising one. With 2020 safely behind us, it’s time to focus on what tomorrow holds for the digital marketing world. And from what it looks like, the future revolves Read More
Serverless refers to applications where the management and allocation of servers and resources are managed by a cloud provider. This means that the cloud provider dynamically allocates the resources. The app is running in a stateless container that can be triggered by an event. One such example of the above and the one that we Read More
Before it ends up in the customer’s hands, every product on the market undergoes testing to make sure it works properly without breaking during the process. In the “production line” of a development company the person in charge of the final product excellence is the Quality Assurance engineer. A Quality Assurance engineer, also known as Read More
