By definition sales effectiveness refers to a collection of metrics that can give you a better idea of your sales team’s overall success rate. It measures performance either against business goals or against revenue and profit, and sometimes it is even used interchangeably with sales efficiency. However, while both efficiency and effectiveness relate to performance Read More
Are you looking for a way to give your eCommerce sales a boost? If so, has discount strategy crossed your mind? When employed wisely a discount campaign can yield a healthy increase in revenue. But you need to pay attention – if handled poorly, it can devalue your bottom line. Choosing the most appropriate discount Read More
One of the main tasks for marketers when working on their SEO strategy is to look for keywords that are perfectly suitable for their content. They help blog posts and web pages rank better in searches, making them visible to the right target market. However, targeting the right keywords is not always a walk in Read More
Marketing is all about convincing consumers that what your company offers is exactly what they need. But the thing is, that people today are aware of this. They know that your goal as a marketer is to influence them with your message. That’s what makes them untrusty of ads and commercial campaigns. Whom they trust, Read More
Buyer intent indicates a lead’s willingness to purchase your product or service. It includes behavioral signals to help businesses identify in which stage their potential customer currently is so marketing and sales teams can effectively guide them when making a purchase. Understanding it is a powerful way to grow your qualified leads. Its data can Read More
Last year was marked by so many fundamental social and business changes. Digital advertising was no exception. Especially in adtech, 2020 not only confronted us with new challenges but also increased the effect of already existing problems. It is no news that the industry is suffering from a lot of inefficiencies due to the increasing Read More
Every major business decision should start with market research. The customer’s needs and pain points and the outside factors influencing them are constantly shifting. This is why their current state should be the first thing you reference whenever making a change. Relying on old data, or no data at all is risky and can cost Read More
Over 3,200 Registered Participants. 121 Countries. 13 Timezones. 29 Sessions. 18 Sponsor Interviews. 48 Speakers, Presenters, and Panelists. WordCamp Europe 2021 has brought together the WordPress Community to share know-how, expectations, and ideas for the future of WP. It was a great pleasure to meet you there! WCEU 2021 In Numbers Let’s have a look Read More
Standing out in a sea of competitive marketers and content creators can be overwhelming. You have to make sure that you are using the right tools and have been implementing effective strategies that set your brand apart from your competition. Without these efforts, your website might not have the desired level of depth to reach Read More
Most marketing strategies are all about generating massive amounts of leads and moving them down the funnel to be nurtured until a fraction of them become clients. The idea is to have a maximum of viable audience exposed to your message and hope they find what they need in your products, right? This approach has Read More
When it comes to customer retention, you need to think about more than just having your existing clients stay longer on your website and continuously keeping them coming back. It’s the process of maintaining a good relationship with your customers and gaining their trust and loyalty, so they want to stay with you. Brands are Read More
Hello WordPress enthusiasts! Today we have some exciting news for you. WordCamp Europe 2021 is just around the corner, starting on June 7. If you haven’t registered for participation yet, don’t miss out on your final chance to get a free ticket. This year’s event will happen online and free of charge. At DevriX, we Read More
