Paid campaigns and PPC optimization are valuable assets to any marketing campaign and provide businesses with quick access to new audiences and boost lead generation, website traffic, engagement, and sales. However, if not optimized properly, PPC ads may become a substantial money drain without sufficient ROI to make up for the time and resources they Read More
Twitter is one of the most popular social networks nowadays. Building a presence there provides brands with daily opportunities to reach millions of people, increase brand awareness, and even go viral. However, to achieve any of these, you first need to increase Twitter engagement, and learn the secrets of writing engaging Twitter posts. The best Read More
Email list building is one of the cornerstones of digital marketing, and an invaluable asset in your online strategy. Generating high-quality leads is essential for keeping your business funnel working, and the pipeline operational. There are many ways to acquire new leads in digital marketing, but in whatever way you approach your strategy, it all Read More
Communication in the workplace is one of the fundamentals of a successful business. Even if you assemble a team of driven and insightful professionals, if they don’t communicate and collaborate effectively, your business will suffer. Companies often prioritize B2B and client communication but when in-house relationships are not productive, this slows processes down, affects workflows, Read More
Every webmaster knows that the most annoying words a user can see on screen are “Something Went Wrong”, and this is especially true with 404 error pages. A 404 error occurs when a user is looking for a particular page that could not be found on the server. It’s a type of landing page that Read More
If you’re relatively new to the digital publishing niche, you might not realize how important the aspects of WordPress layouts and designs are for the success of the advertisements on your site and improved bottom line. Hosting ad units on your CMS became a big industry, and as a result, digital publishing revenue has increased Read More
Business lessons we have learned in our 5th year as a WordPress Development company providing high-end ongoing solutions for successful businesses.
If you are interested in digital technologies, you have probably heard of the terms responsive, mobile-friendly, and mobile-optimized design. These are often even used interchangeably when describing a website’s ability to render on mobile screens. However, in spite of sounding quite similar, they are not synonymous, and misusing them can lead to misunderstandings and confusion. Read More
Infographics are a visual way to reach your audience and an effective marketing tool to improve website visibility. People like understanding complex things quickly in fewer, less complicated steps. And using visuals is amongst the best ways to convey your message and help them learn. By creating business infographics, you can not only increase engagement Read More
It’s not a coincidence that sales are often compared to hunting. In both cases, to triumph, you have to study your target and understand it. Furthermore, you can’t successfully approach a deer (small and medium-sized enterprises) with the same tactics that you would use on a rabbit (small and medium-sized businesses) or an elephant (large Read More
Google owns several internet-related services and products and is undoubtedly one of the most significant search engines nowadays. One of their products includes Google Trends, a free tool that allows marketers and entrepreneurs to reach new audiences and nurture current leads through Google Search’s trending topics. Utilizing Google Trends search allows business owners to analyze Read More
For the past couple of years, “Headless CMS” has been gaining more and more popularity. The reason is that it really helps improve the performance of your website and makes it easy to build cross-platform applications. In this article, we’ll guide you through the process of setting up a simple blog using ReactJS and WordPress Read More
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