In today’s buzzing marketing environment, to be on top of the wave and stand out from competitors, you have to win the crowd by showing them you’re trustworthy. Actually, according to AdWeek, 63% of consumers will opt for your brand if they consider it authentic. The statistics clearly point to the fact that gaining and Read More
One of the most essential issues in advertising is that many marketers find it hard to meet metrics-measured results. According to HubSpot, the most significant challenges for marketers are generating and converting leads, proving ROI, using the right technologies, targeting consumers, and managing their website. All of these goals are based on meeting specific metrics-measured Read More
You want to increase the ROI that you get from your content marketing efforts, right? But, it’s not as easy as it sounds. First, you need to get people to view your content. Second, you need to make the readers take action towards your offer. When people think of a call to action, most often Read More
No matter what brand story you’re telling, and how well you’re promoting your company, at the end of the day consumers are judging you on the quality of your services. It’s a simple fact. Users approach you due to marketing, they decide to buy from you with the help of inbound marketing and your sales Read More
Picture this – you’ve managed to collect a significant number of email addresses of possible clients. You get all hyped and think about possible conversion percentages, and that there’s a chance that at least one of them will become a regular customer. Because of that, you start sending cold emails blasts, keeping your fingers crossed, Read More
Digital technology has totally changed our lives. Over the years, our pace of life continues to increase and a lot of us are living a hurried lifestyle. But no matter how busy we are, there’s no reason why we should not invest our time in things that will make us grow. This may be one Read More
Taxonomies – one of the terms that WordPress website owners often hear from developers, but they don’t know for what, where, or how they’re used. In practice, taxonomies are one of the integral parts that helps you to classify your content, but the word itself can be puzzling for site owners and beginners that just Read More
If you go to Netflix’s homepage you’ll see the best shows are shown there. This is because these shows are the ones that fans love, search for, and watch the most. Therefore, they’ll always get the preferred position on the homepage. This is exactly how Google Sitelinks work for your site. Google wants to display Read More
Can you solve a Rubik’s cube with your eyes closed? Actually, some people can, but it’s pretty hard. This is what B2B marketing without data is like. If you want to grow as a B2B business and generate more leads, you need data. At least 38% of companies rely heavily on data to gather information Read More
During the holiday season, you can see a lot of marketing campaigns everywhere. Consumers are probably asking themselves how they can find the best deal. But for entrepreneurs, the biggest question is how to make your business stand out from the competition? In this roundup, you will find creative marketing campaigns that will boost your Read More
From email marketing to social media, adverting, and search results, there are various channels that you can use to place the content in front of your target clients. So, how do you keep track of prospects’ interaction with your content? Of course, the first thing that springs to mind is Google Analytics (GA) with its Read More
The main goal of your business website should be to educate people and to provide maximum exposure for what you have to offer as a company, increasing your conversion rate in the process. For the purpose, the modern enterprises use a robust open-source CMS such as WordPress. And WordPress websites get traffic, a lot of Read More
